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View Full Version : NEW SCREAMPARK Website/Teaser and Marketing Campaign...



Nightgore
07-11-2010, 07:04 PM
Hey guys,

In two hours we'll be launching a new teaser page with a video to help intro our 2010 website. The teaser page will last 5 days with a new "video" everyday... at the end of said days the new site will be live.

We've been promoting the hell out of this teaser launch locally to help generate some buzz. It seems to be working, just today, our web traffic has SPIKED by close to 2,000 people!!! We've told everyone that at 10pm tonight we'll launch the site... this will only be the teaser site/video with a "5 days" scratched into it... this will countdown.

We're trying to approach this not as a viral marketing campaign but keeping that aspect in the back of our minds while we do this. Everything we've done has been in house with our graphic/web team. It's been a lot of work and build up for this and I'm excited to see this happen!

So, if you'd like to view in... our "launch" is tonight at 10 over at ScaryLexington.com

Let me know what you all think and maybe I'll post a pic up of the actual site just for you guys to see before we actually load it up!

This is exciting for us!

Stay tuned!

-Tyler

Nightgore
07-11-2010, 09:15 PM
LIVE.... now! -Tyler

chuck weber
07-11-2010, 10:08 PM
Wanting more !!!!! You got me !!!

graystone
07-11-2010, 10:19 PM
I am sure theres more to come! Shane and its wonder what's next? Shane this time!

Nightgore
07-12-2010, 12:30 AM
Thanks for the feedback guys... We'll be uploading a new video at 10pm every night for the next 5 (I guess 4 now) nights. At the end of the run will be the final launch of the full website!

Thanks all! -Tyler

N2SPOOKINU
07-12-2010, 09:35 AM
Great Idea Tyler I like the anticipation of wanting to see the next one.
Greg
Fearfest

chuck weber
07-12-2010, 09:58 AM
great idea to keep people tuned in.

coasterfreak63
07-12-2010, 10:02 AM
You've got me hooked, Ill be checking every night.

jakprintsHAUNT
07-12-2010, 12:11 PM
Looking good! Looking Forward to the next one!



Mike "Pogo" Hach

Nightgore
07-12-2010, 03:27 PM
Thanks for all the feedback guys... there will be a new video tonight at 10pm on the site. SCARYLEXINGTON.COM!!!

BTW... this so far has been a huge hit for us, our web traffic has spiked up like CRAZY!!! I'm glad you all are enjoying these short videos... -Tyler

Nightgore
07-12-2010, 09:07 PM
SITE UPDATED, NEW VIDEO POSTED!!!

http://www.scarylexington.com

Feedback wanted! Hope you guys enjoy as we continue our teaser/launch campaign!! -Tyler

Dreamreaper
07-12-2010, 11:44 PM
You've got me hooked, Ill be checking every night.

d i t t o

frightwire
07-13-2010, 05:43 PM
Love the videos, they are better than a horror movie trailer.

Who does you're video production work.

N2SPOOKINU
07-13-2010, 05:53 PM
Tyler, I love this idea. You got me thinking, why not do a trailer everyday you are open during the season to keep customers coming back? You have me hooked but knowing it will be over in a few days is kind of disappointing. Any thoughts on this?
Greg
Fearfest

Nightgore
07-13-2010, 08:58 PM
WEBSITE UPDATED WITH PART THREE!!! http://www.scarylexington.com


...Feedback appreciated!


Greg,

Never considered it but we might do that!

Frightwire,

I'll talk more about this later as I've had several emails and some phone calls over this!


-Tyler

frightwire
07-14-2010, 12:59 PM
The last video is my favorite :)

Can't wait to see the next and hear what you have to say about the video production.

Nightgore
07-14-2010, 09:22 PM
We've updated the page with PART FOUR!!!! http://www.scarylexington.com


ENJOY! ;) Bwahahahaha.... hehe.. -Tyler

frightwire
07-14-2010, 09:35 PM
Wow, these are great. #3 is still the best. But I love the idea. Great job Tyler.

jakprintsHAUNT
07-14-2010, 11:25 PM
Is that one of the Creature Corps restraint masks the "torturer" is wearing?

Mike "Pogo" Hach

Nightgore
07-15-2010, 09:02 PM
CHECK IT OUT!!! http://www.scarylexington.com

We've updated with the LAST part, for now, of this series on the website... now the 24 hour countdown starts... then the full blown 2010 website will launch!

Mike,

Yes... that is a creature corps mask.


-Tyler

PS: Just so everyone knows, this small campaign has turned out HUGE for us! We've generated THOUSANDS of visits a DAY... IN JULY!!!! Soon, I'm going to talk more about the company that did all this for us and how they'll soon be offering media for our industry! ;)