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View Full Version : Getting Email Addresses To Market



Empressnightshade
03-17-2007, 07:14 PM
On another thread, Larry briefly spoke of using email addresses to bring customers to your haunt.

My questions are:

1. How do you garner potential customer's email addresses

2. Once you get them, how do you use them?

Greg Chrise
03-17-2007, 10:11 PM
He got them at the front door as customers registered if they wanted to. Then they have already been a customer and get all the latest info emailed to them like a fan club.

If you wanted to be aggressive it would be to register for some big prize like sending a coffin to your mother or having your very own something or a free something or a discount or a news letter. Some percentage of those will return when notified. Some percentage will by a T-shirt on line.

It's better than them forgetting what happens in October, oh yeah I was going to go to that but, I forgot. You simply say by registering you will get coupons or be notified where to get them to print out or pick up at a sponsors location.

However, you could be a spammer? If they genuinely did not want info updates.

Jim Warfield
03-17-2007, 10:33 PM
I get mailings from companys that accumulate and sell addresses , supposidly grouped by area and age, some are church lists, some are used by churches, or something like that? I have never bought anything from them so I really don't know.
One outfit would sell you a cd-rom with 50,000 names and addresses on it!
I know such a list wouldn't have to be very old to have alot of wrong addresses because younger people are movers, some seem to live in many apartments over a short time period, old geesers tend to stay put more.

brad
03-19-2007, 11:10 AM
MYSPACE!!! MYSPACE!!! This is an excellent way to spread the word about yur place.

MMManiac
03-19-2007, 12:05 PM
talking about myspace, is their a way to invite alot of "friends" at a single time or do you have to go to each of their sites and request them individualy?

thanks!

Sean

SpFXChic
03-19-2007, 12:17 PM
talking about myspace, is their a way to invite alot of "friends" at a single time or do you have to go to each of their sites and request them individualy?

thanks!

Sean

Sean, several people on the boards have some type of friend-adder. I believe it is called "eek"? I want to say it was Kel...Raycliff Manor?

Raycliff Manor
03-20-2007, 09:43 AM
Sorry, I haven't responded sooner. Yes, Eek Adder is a program we use. You can find them at www.eekrecords.com Hope that helps! We also send out bulletins announcing contests and request they send us an email address asking to be included in our database for announcements and updates. What we really need to do is implement a form on our website that they can use to join our mailing list, like RFR does. So many things to do and so little time! :lol:

Kel

MMManiac
03-20-2007, 11:13 AM
thanks Kel!

Empressnightshade
03-20-2007, 02:11 PM
I'm quite familiar with myspace and in fact have an eek adder myself. Right now, I'm just wondering how to get email addresses. Anymore suggestions on how to do that?

Raycliff Manor
03-20-2007, 02:32 PM
This is an excellent topic Gwen. Does anyone recommend any programs that can be integrated into an existing website?

Kel

MindWerxKMG
03-20-2007, 03:40 PM
This functionality would have to be built into the website. It can be done in several ways. The most simple way to do this would be to have a form that the user fills out which generates an email containing the information. The info would then be manually entered into a database or spreadsheet, etc. An other option would be to have the website automatically take the information from the form and enter it into a database. This is the more costly option since coding would be required to integrate the database with the website.

Empressnightshade
03-20-2007, 03:47 PM
This functionality would have to be built into the website. It can be done in several ways. The most simple way to do this would be to have a form that the user fills out which generates an email containing the information. The info would then be manually entered into a database or spreadsheet, etc. An other option would be to have the website automatically take the information from the form and enter it into a database. This is the more costly option since coding would be required to integrate the database with the website.
But, what would entice them to even leave their email address? A prize of some sort?

MindWerxKMG
03-20-2007, 04:48 PM
I've seen several haunt sites that require the entry of an email address in order to receive a discount coupon. But then again, you can't be sure they are entering a vaild email address. Larry does this on his Scarefest.Com site http://www.scarefest.com/main.php?id=sdiscounts

kennyny
03-20-2007, 07:03 PM
We require an email address for our customers to receive a coupon on our website. All we use is a simple form with no more then three quick questions, an option if they would like to receive future mailings, and a valid email address. We use an auto responder email account for coupons so if the address they supply is valid then they receive the coupon instantly in their inbox.

Empressnightshade
03-20-2007, 08:09 PM
I've seen several haunt sites that require the entry of an email address in order to receive a discount coupon. But then again, you can't be sure they are entering a vaild email address. Larry does this on his Scarefest.Com site http://www.scarefest.com/main.php?id=sdiscounts
There ya go! So, in order to get a coupon, you have to fill in the form. That's good!

Empressnightshade
03-20-2007, 08:11 PM
We require an email address for our customers to receive a coupon on our website. All we use is a simple form with no more then three quick questions, an option if they would like to receive future mailings, and a valid email address. We use an auto responder email account for coupons so if the address they supply is valid then they receive the coupon instantly in their inbox.
kennyny, do you have a URL you can share so that I may look at your form? Where can I find such an "auto responder email account" ?

MidnightEvil
03-20-2007, 11:47 PM
This is the Autoresponder I use
http://www.GetResponse.com/index/55656

If you go to my new website http://midnighteviltv.com
you can see how it works.

The form on my site was made with a tool on
http://www.GetResponse.com/index/55656

MidnightEvil
03-21-2007, 12:23 AM
The best way to get people to give you there email address is to
have them sign for a free newsletter. Your AR (autoresponder) will send
it out for you when ever you like (every day, once a week, once a month or what ever)
Just set up your AR with your newsletter and it sends it out for you (set it and forget it)

With a newsletter sent, say every other week, you will be on the minds of your list
all year long. Then when it's time to promote your haunt just go to your AR and send your ad
to your list

I'm creating a newsletter of ghost stories to go out every other week. If anyone would
like to use this on there website to collect email address let me know. I can help you
set up your AR with the newsletter on it.

You can email me if your interested. I should have It ready by the first of the month.

Empressnightshade
03-21-2007, 07:52 AM
That's pretty sweet, Midnight Evil! Someone's been busy.

Raycliff Manor
03-21-2007, 08:14 AM
Very cool Gary! I'm reviewing the website right now and it looks like an excellent tool! I was just reading the following:

Payment Plan Price You save

Monthly $17.95 -
Quarterly $47.85 $6
Semi-Annually $87.70 $20
Annually $145.40 $70

The above plans include unlimited mailings to up to 10,000 subscribers. For every additional 5,000 subscribers, an extra $4.50 per month will be charged, in arrears, after 30 days. I figured this is probably a question many will be ineterested in knowing the answer to and it took me a while to find the information on the FAQ site. Seems like a great deal!

Kel

Empressnightshade
03-21-2007, 09:06 AM
It's a little pricey for us, Kel. So, I'm trying to find an alternative.

kennyny
03-21-2007, 12:47 PM
You can take a look at our form at http://www.terrordome.com/html/coupon.htm. Feel free to request some coupons to see how it works. Most web hosting companies offer auto responders with their packages. We set up a dedicated email account for coupon handling (coupons@terrordome.com) so that we weren't bombarded with requests on our general account. Then just set the email account to auto respond. Speak with your hosting provider on setting one up. It's very easy and simple.

The form on my site unfortunately does not have validation which is something that you would want. I was in a rush last season and plan to fix it when the 2007 site is updated. I would say 85% of respondents completely filled out the form, but like I said no valid email address equals no coupon. I'd be more then happy to forward the code over to you.

If you are looking for newsletters or content management you can check out www.hotscripts.com if you're comfortable with web design. They offer a lot of free scripts and if you're intimidated by coding I would suggest just paying a freelancer or friend (one time fee) to implement a script into your site rather then paying a monthly fee for a service.

One last thing that you should do is use outlook or similar to download the email addresses and messages to your computer just in case you accidentally delete the email account or in the future switch hosting companies. All can be lost. In the future I plan on using a database driven solution for the coupons... Just haven't found a good one yet.

Empressnightshade
03-21-2007, 01:33 PM
kennyny,
the site is "under construction," but the info you gave is great. It just so happens my webs hoting company DOES offer auto responder. So, I've written to administration to give me some pointers on how to go about using it. Will let you know if and when I get it up and running.

THANKS! :D

kennyny
03-21-2007, 01:39 PM
Empress,

Sorry about that. The link above has a period at the end and is messing up giving an error. The link below should work. Good luck!

http://www.terrordome.com/html/coupon.htm

Ken

Empressnightshade
03-21-2007, 01:56 PM
Cool! And the coupon came up in a pdf file. Have you ever had any problems with people saying they couldn't access the coupon because they do not have Adobe Reader?

kennyny
03-21-2007, 03:42 PM
I don't remember any reported problems with customers not being able to access the pdf file due to the lack of Adobe Reader. If delivering the coupon to the customer via pdf format is a concern, then you could just as easily use an image file instead (jpg, gif, etc). The only thing is that some browsers resize image files now. An alternative is just making up a quick html page with your coupon image on it and have the customer print the page. I've never been a big fan of printing web pages and wanted to keep the integrity of the document. That is why I opted for a pdf file, but there are many options on the table.

Ken

Empressnightshade
03-21-2007, 04:00 PM
Ken,

thanks so much for all your help! :) I like what I see on your site and will be following suit. This is exactly what I was looking for when I placed this thread.

Thanks again!

MidnightEvil
03-21-2007, 10:22 PM
Using a dedicated email address and the autoreply that comes with most hosting server is
fine if your just sending a one time reply (like a coupon) Your hosting server autoreply has
no auto follow-up. You must put all your emails into your address book, them send your
mesage through your own email address.

The problem comes into play when you start sending a large numbers of e-mail's from
your email account. Your hosting company may consider this spam and pull the plug
on your website. Also many hosting companies do not allow you to run 3rd party
email scripts, check your TOS.

Now with an autoresponder like http://www.GetResponse.com/index/55656 it is
double opting. Someone needs to ask to be put on your list, then must confirm
that they did request to be put on the list. This stops almost all spam complaints.

You have unlimited follow-up, what does this mean? You spend a few hours setting up
your autoresponse and all your follow-up emails. My ghost story newsletter will be set
up to send a newsletter every other week for 2 years. I will never have to touch it for 2
years unless I want to. Then when I have a special announcement I just send it with
no worries of being accused of spam.

The resin for a newsletter is to keep your name out there week after week. Make
your fans think about you all year long, not just October.

Now you could just sit down every other week and send out your newsletter and spend
about 3 to 4 hours a month. Or you can set it up like I do, for 2 years a time. That will
free up time for other things.

Isn't it worth $17.95 a month for freeing up 4 hours of your time each month and not
being accused of spam? What a disaster that would be after spending all that time
and money promoting your website to have it shout down for spam!
Just my 2 cents.