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Dr. Haunt Chamber of Fear
10-05-2008, 10:24 AM
So our haunted house is in it's 6th season and this year we expanded from one haunted attraction to three attractions. We put them in order from lowest fear afctor to highest fear factor, but we are only getting about 75% of our customer sto make it to the third attraction, which is our main haunted house.

When we use to only have one attraction we were always please with ourselves to make people emergency exit prior to finishing the haunted house but I feel the customers are missing too much by not going to the main attraction but I want them to finish with the best impression.

Does anyone else have this problem, if so how have you addressed it? Or should I just not care if they don't make it into the third attraction? I guess we put a lot of time into designing the main haunt, Chamber of Fears so I want them to at least go into it.

Thanks,
Kim

Nightgore
10-05-2008, 11:19 AM
Do your customers KNOW this "order" of your attractions? If so, WHY? I would advertise all the attractions the same that way when people go they are more inclined to see every attraction!

Also, are you selling seperate tickets for the shows... or one ticket for all three houses? -Tyler

Nightgore
10-05-2008, 11:25 AM
double post, sorry. -Tyler

Haunting Copy
10-07-2008, 08:36 AM
Hi, Kim :)

I'm a marketing writer and not a haunt owner, but there is a principle for writing persuasively that might also apply to your haunt.

People tend to remember "first things" and "last things," so in writing, it's a rule that you always put your weakest argument "in the middle." Placing the weaker attraction in the middle will help your customers leave with a positive opinion.

In your case, I would place your strongest attraction first. Customers will then definitely feel compelled to go into your second attraction. When they are deciding whether to go through the third, it's my opinion that they would choose to go. They've already seen how good the attractions *can* be, so they're going to want to know what the last one is like; whereas, with the attractions going from weakest to strongest, they haven't seen enough promise to wager in favor of going through.

Maybe for the remainder of this season you could step up the actor-scares in the first haunt?

Sarah

gadget-evilusions
10-07-2008, 10:27 AM
We had 6 attractions when we were last open in 2006. We numbered our houses but didn't force anyone to go to them in any order. Are you making them go into house 1, then 2, then 3? We never had a problem, almost everyone went thru every house, but we sold it as one price for all houses. We didn't allow them to only buy 1.

Jim Warfield
10-07-2008, 10:38 AM
"Is only as strong as it's weakest link."
Strong ends don't count if performance is judged via total action of the item, bending in the middle never impressed anyone!