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UndeadProd
02-18-2009, 12:38 AM
I don't think I could have picked a better time to start preparing for my upcoming seminar at Transworld in March ("Creating Powerful Images and Videos To Market Your Haunt")

Just as I started digging through literally hours of footage (both from my haunt and from others across the country) - I found out that our online trailer for 2009 won a Telly award ... again! (The Tellys are based around local and regional video productions done for tv, cable, and internet) This is the 2nd year in a row that our ScareHouse trailer has won the award, so I'm all kinds of buzzed.

I also received a nice batch of "lost" ScareHouse stills that I'm currently uploading to our facebook and myspace pages, but thought I would also share on the the haunt forums.

With the average attention spans shrinking, and radio ratings dropping - I think that creating high-impact graphics, photos, and/or video is more important than ever ... especially when those images reinforce the core components of your marketing and positioning. Plus, I'm finding that the social networks are all hungry beasts ... always waiting for more photos, more video, and more stuff...

Anywho, here are a few fun shots -- hope to see "yinz guys" at the seminar.

Jonathan
02-18-2009, 02:42 AM
Great stuff man. Love the shots. Good composition, shows off the event well, and gotta love the saturated colors.

Nightgore
02-18-2009, 02:47 AM
Awesome pictures Scott! I'm really looking forward to taking your seminar at TW.... excited! -Tyler

HouseOfHorrors
02-18-2009, 08:35 AM
Wow..great pics! I'm going to have to take the short drive from Buffalo down to you this year and definately check it out!

-Tim

damon carson
02-18-2009, 09:37 AM
I like the last two the lighting is really great! Is that a green house by the house front that looks really cool too!
Damon

UndeadProd
02-18-2009, 09:55 AM
Yup, that's a greenhouse -- guests actually enter it about 1 minute after the go through this area (they enter the house, go through a couple rooms, then enter greenhouse) ... I'm a big fan of having people see the same scenes from alternate views.

I try to keep a consistent vibe among everything visual that we do (both in advertising and in the actual attraction) ... if you look at our videos and graphics you'll see that most of them all have a similar high-color/high-contrast feel ... which helps with marketing.

I spent more than 17 years working in marketing and promotion for a local tv station, so I've been able to apply some of the techniques used for branding and image positioning to The ScareHouse with great results.

This will also be a part of my seminar - not only producing the art, images, and video ... but how to focus your marketing message.

It doesn't always need to be expensive either. Yes, the big trailers and video we do cost quite a bit of money to produce (steadicam's aren't cheap) - but there are definitely ways to get great results in your marketing even if your production budget is much, much lower.

I owe much of the success to our event to ideas and techniques that I've learned from the Transworld seminars over the years (the very first seminar I attended was by David Clevinger from Terror on Church Street in 1999 -- and I'm still referencing my notes from that seminar on a regular basis) ... so it seemed only fair to "pay it forward" and hopefully help some other haunters out this year.

Haunts of Richmond
02-18-2009, 10:01 AM
I'll be the member from our haunt crew checking out your marketing seminar. This is my second year being in charge of Blood Lake's marketing and promotions, so I'm really looking forward to learning from other haunters.

Raycliff Manor
02-18-2009, 03:32 PM
Awesome stuff Scott! I also particularly like the greenhouse! Very cool! Congratulations on the trailer award! How sweet is that?!?!

Kel