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View Full Version : What does V.I.P mean to your haunt?!



freak 'n' stein
06-05-2009, 01:30 AM
Hey guys, just wanted to get the gist of how you did V.I.P. at your attraction. I know most people say "skip the lines" and such. How does that work out for you? Do you just hold up your regular line until all your V.I.P.'ers go through or do you do the "stop, go" method where you let in some V.I.P.'s then reg's, then more V.I.P.'s? Any suggestions on how it SHOULD be done?!

Boni
06-05-2009, 02:05 AM
I have two attractions in the same building. Anyone that buys both tickets will not have to wait in line for the second attration.

However, the VIP line for those hitting the second attraction of the night is entirely inside the building while the normal line is outside, so those in the normal line don't even know that we are alternating with the VIP line.

More to your point, we alternate groups, one regular, one VIP.

Mr Nightmarez
06-05-2009, 06:41 AM
We have not implemented it yet - but the VIP line would be through a different location/door and 90% of people would not even know they were being skipped. Our plan was the same as Boni - Blend in VIP line then the regular line.

Our VIP package was going to include a souvenir photo, t-shirt and front of the line access.

2 Years ago we implemented an X-Scream Pass that was good for the entire haunt season.

For $60 you got to visit all season long - front of the line access and 1 free photo. Plus 15% off at the gift shop. We only sold 13 so they did not do it again... (I think it would have increased - but they decided against it) Out of the 13 that bought only 5 actually visited more than 3x and 90% of the time they brought paying guest... so I really think it's a worthwhile try - but management makes that call. (BTW: Our admission is $20 normally)

Good Luck!

Nightgore
06-05-2009, 07:34 AM
We have three haunts in one building, and our VIP ticket will grant front-of-line access to ALL the attractions. -Tyler

Badger
06-05-2009, 07:42 AM
Our VIP's get free dinner in our picnic area and the chance to interact with several of the specialty characters. Then they get to tour 2 of the haunts (fully staffed) 15 minutes before the park opens. When the gates open, they're already inside and can get in line first at most any of the rides.

AW
06-05-2009, 08:48 AM
We do the RIP Pass (Real Important Person) it includes - Head of the Line - Specialty Photo Souvenier with Icon Character -and a special t-shirt - we increased the cost of the RIP Pass when we added all the other specials but there was still a slight decreases in the profit per RIP pass but the actual number of RIP pass's that are purchased over the seasoned jumped so we are actually netting a great profit
Aw

freak 'n' stein
06-05-2009, 09:46 PM
Thanks guys for all the great responses. I pretty much figured the most effective way was to alternate the lines. I really like the idea of creating packages...really make the guests feel like they are getting their 300% markup worth!

Badger >> I do recall SCarowinds doing that last season. I was usually THE last one out of makeup though, so I never dealt with any of the pre-hours guests. THIS SEASON, MAKE-UP NEEDS TO DO BETTER!!

AW >> I thought about naming our V.I.P "R.I.P." as well, just keeping with the halloween theme

Mr Nightmarez >> I think I read a thread a week or so ago debating the use of season passes. After reading over most the arguments, I could see why season passes for a 30-40 day attraction wouldn't be too attractive, unless it was a MULTI-ELEMENT haunt...more along the lines of an amusement park. I know SCarowinds let guests in free to the haunt if you had a regular park season pass - GREAT deal

Jim Warfield
06-06-2009, 11:12 AM
"Very Insecure Person" So insecure they have to think that mere money will buy them respect or happiness.
"All" is fleeting.
Death conquers all, some of are buried or burnt with other people's organs in our bodies is all.
Listen to the organ music! "Crack, Snap, Pop!" Lice Crispys!

If you send us a check a week in advance you have a reservation, other than that EVERY customer here is special, they don't need to buy that.
When the ocassional limo pulls up with people wanting to make everyone else standing in the parking lot feel like worthless nebbishes by buying their way in ahead of everyone else...they DON'T get to do this, then they might get mad and leave, which has been known to inspire immeadiate and resounding applause from the 350 people who are in line .
Yes, I know, I'm doing everything "Wrong" but I have a group of patrons who support what I choose to do here for them.

MMManiac
06-10-2009, 04:34 PM
Instead of one VIP group to one regular group, at Disney for there "fast pass" they do like three VIP groups to every 1 regualr group. You don't want your VIP line getting as long or longer of a wait then your regular line. It's okay to do this as long as the regualar line doesn't see the VIP line. If they do then they tend to get pissed off. Also at the ticket booth post the wait times for both lines. When people see $10.00 = 2 hour wait vs $15.00 = 45min wait, they will pay the extra $$. We only sell VIP once the regular lines gets to be over 45 minutes long.

Jim Warfield
06-11-2009, 10:46 AM
When the lines get long, the VIP passes get sold, do you hire more help? Pay your help extra for them having to pick up the load more?
Is the house experience different for the different ticket holders?
My "season" is being open every night of the entire year so the fall is a different critter here as far as how the tour runs but we still try to give each customer some "Jim" in the first room to set the tone/mood and it still takes at least an hour to go through this show, even in the fall.
I have some customers who have never been here in the fall and some that have never been here the rest of the year when I do all of their house tour, so two totally different "Critters" co-exist and sometimes some explaining needs to get done, especially when we are swamped in the fall and someone insists that I do their entire tour!??
Well, I guess I could if the price was right. hahahahah!