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View Full Version : Length of time to walk through your haunt



Kelly Anderson
07-14-2009, 07:38 AM
Was wondering what the average time for guests to go through your haunt is. The haunt I work with we average about 20 minutes. Depending on whether we use all three floors for our haunt, we had anywhere from 15 to over 25 minutes.

Also as a charity haunt we only charge $7 per ticket ( we upped it from $6 two years ago). We dont adjust our price to how long it takes to go through our haunt. Does the amount of time aloan to go through your haunts, whether big or small, play much of contributing factor in the price you charge?


Thanks for any feedback,

Kelly Anderson
HauntYourHouse.net

evilmanor
07-14-2009, 08:24 AM
I just made this up because it sounded reasonable and honestly wasn't sure how others do it.

I(personally) think for every dollar we charge we should provide 2 minutes of entertainment. $5 charge I think we owe the public at minimum a 10 minute show. If we charge $7= 14 mins, $10=20 mins.

Motograter
07-14-2009, 11:31 AM
I believe 20 minutes is a good time to walk through a haunted house. Sometimes it starts to drag on and I can't wait until the end comes.

Front Yard Fright
07-14-2009, 12:09 PM
I believe 20 minutes is a good time to walk through a haunted house. Sometimes it starts to drag on and I can't wait until the end comes.

CoughCoughTheDarknessCough.
:p.

legendsofthefog
07-14-2009, 06:35 PM
I(personally) think for every dollar we charge we should provide 2 minutes of entertainment. $5 charge I think we owe the public at minimum a 10 minute show. If we charge $7= 14 mins, $10=20 mins.

I know this has been presented before (someone's going to yell at me) but this is my concern with the coffin ride... the coffin ride is approx 2 minutes... and I can't see charging more than 3 bucks for the thing. But that's just me... I'm a stingy kind of guy. Some people on our staff think that $5 is a good number... but I would rather have a long line for the coffin ride at 3 bucks, than no line at 5 bucks. Any suggestions?

We're considering charging $5 for a coffin ride and a t-shirt at promotional events, and then giving them a $5 discount coupon to come to the attraction.

On the attraction side of life... I think 2-3 min/buck is fair

Jim Warfield
07-14-2009, 06:52 PM
A 2 minute ride probably doesnot include the time spent explaining the ride, the time spent answering questions, the time spent waiting while some debate whether or not to do it and probably doesnot include the time it takes some people to get out of it. Am I right about these items?
Even explaining the simplest deal ever made just befuddles some people , especially if they are the least bit apprehensive already, I mean you might be rendering their bodies down into fat to make soap or something, right?
A tour of The Ravens Grin has me doing alot of explaining about many things, personal things because we live here, questions about the hauntings here because it is a haunted, haunted house, then add the torture devices and I'm talking myself to death..but I have alot of fun here interacting this heavilly with the customers, I love it.
Wouldn't trade it for a black maze for twice the income.
One might walk through here in 45 min. but nobody ever does, too much strange stuff to see. A tour requires at least 90 min. usually.
I'm open every night of the entire year.
Who would come back, driving hours to get here for a 10 minute black maze and a chainsaw?

NateTheGreat
07-15-2009, 12:24 AM
Our haunt should be about 0.4 miles long if walking through it....I don't know how long this will take for people to go through. Any idea?

Thanks!

~Natethegreat
www.fearoverload.com

hauntedghost
07-15-2009, 05:21 AM
as for me we have it about around 45 mins to walk though. the owners have them pay about $15 bucks a head. It would come out to be 33 cents a min.


IF it was me this what i would do...

45 mins walk though = $10 bucks a head. If my math is true then it would be about 22 cents a min.

now you see what makes a small differents in money?


now you take say..20 people X $10 bucks person = 200 dollers!!!

and 22 cents a min X 20 people = $4.40


any ways if my math is wrong then tell me it's late for me and can't think well right now.

HG

Mr Nightmarez
07-15-2009, 07:27 AM
So what if it takes 45 minutes or 15 minutes - there are so many other factors left out here.

How many actors per square foot? I mean come on - if I have 2 haunts both are 20 minute shows and one has 10 actors and the other has 40 - let's see... is there a difference?

I feel like 20-30 minutes is a good length for a long show anything over that is probably too long 45 minutes being the extreme. But is it a hayride, walk through, ??

If it's a hayride are all the tractors doing the same speed? If it's a walk through - how many run compared to how many that take in every detail and how many actually keep a decent pace in between... How many scenes, how many interaction points, how many actors, how many props etc...

Too many variables that need to be considered - - every haunt, show will be different.

If you price too low - people think it might suck - if you go too high - you risk losing people... the key ingredient is making the best show that rewards word of mouth and that in return will drive your traffic flow...

To maintain a non boring show that is not too long, yet memorable enough and longer than 5 minutes....

evilmanor
07-15-2009, 09:45 AM
So what if it takes 45 minutes or 15 minutes - there are so many other factors left out here.


I just come back to this thread to say pretty much the same thing. This will be my first year doing a charity based haunt (previous experience in home haunting). I've got to the point where realism is the key, ambience, layout, theme, etc... and I failed to identify that in my initial statement.

If it takes 20 mins to walk through a spirit store full of props I still wouldn't pay $5 to do it at night in the dark with fog, strobes and blacklights.

Now that I think about it I'm not sure why they don't try and do that after hours...lol

Badger
07-15-2009, 10:16 AM
SW will have 8 separate mazes this year, each taking from 5-15 minutes to walk through. In addition there are three "Scare Zones" that people can enter and leave at their leisure. All of it is included in one price and customers can go through each maze as many times as they wish. Add in the roller coasters and other rides and it adds up to a lot of bang for the buck.

I think regular admission was $32.99. (with many discounts available) I can't do the math but I don't know many people that thought it was a bad deal.

Jim Warfield
07-16-2009, 06:42 AM
Depending upon how hard and long a person has to work to make those dollars. I'm 60 yrs. old, my first job working in a small factory paid me $64.50 a week for 40 hours. I obviously still remember it(since you are reading about it here)
The higher the admission the more people will expect from the experience and the more complaints if it doesn't live fully up to their expectations. No you will not please everybody we all should already know this, but....??
There was the formula hooking up a haunt admission price to the price it cost to see a movie, whether or not this worked, I don't know, but is anyone paying $32.00 to see a movie?
Alright, maybe with including the popcorn and pop, there would be the $32.oo!
There it is! $10.00 for the haunt ticket plus $22.00 for the pop and popcorn! Speed-Pass"? We grease up the popcorn, ever heard of poopcorn?
(Most movie popcorn always gave me stomach cramps)

rwrussom
07-16-2009, 12:08 PM
In our area, this is a new form of local entertainment. We have to build a market, not complete with other haunts. Our theory ( and that is all that is ) is that if we can provide a similar entertainment value to a movie theater, then we have a shot at that money coming our way. So the pricing has to be in the general area and we need to provide a similar amount of entertainment time. In general we are trying to provide the guests with a 1 hour experience. This includes an approximately 25-30 minute haunt, 15-20 minute themed queue line entertainment, and then 15 minutes of general pre line fair type entertainment.

UnDeRTaKer313
07-16-2009, 05:49 PM
can we brainstorm on how long it takes a patron to walk through based on linear feet of travel.

monsterwax
07-16-2009, 11:14 PM
<<can we brainstorm on how long it takes a patron to walk through based on linear feet of travel.>>

I'm not a math whiz, but I can tell you our inside haunt is 12,000 square feet and they traverse through standard size halls zig zagging throughout. It takes them about 20 to 30 minutes, depending on how fast the first person takes them (they go in groups). They also stop at various stations for scenes and interactive performances. There is another 3,000 to 4,000 feet outside that we also utilize, but that takes them very little time, because at that point, they are usually running.

mindtumor
07-17-2009, 06:07 AM
I don't think I have ever been to a haunt that I thought was too long. Been to some that I thought were too expensive for what it was but never too long. I think as long as you are priced correctly for the quality and length of your show you will be fine.

UnDeRTaKer313
07-17-2009, 07:30 AM
our haunt will be a total of about 5,000.
very detailed, blah blah blah, very intense, and actors are being trained to keep them in the rooms and scare them back rather than push them forward as much.
the haunt is also for charity, so people are willing to give a little more.

do you feel $10 is fair?

mindtumor
07-17-2009, 09:50 AM
our haunt will be a total of about 5,000.
very detailed, blah blah blah, very intense, and actors are being trained to keep them in the rooms and scare them back rather than push them forward as much.
the haunt is also for charity, so people are willing to give a little more.

do you feel $10 is fair?

You could probably charge $12.00 for that.

Kelly Anderson
07-17-2009, 11:45 AM
Thanks for the feedback guys!!

Our haunt is for a charity. Seven years ago when I first started they were charging $6, about 2-3 years ago it was raised to $7. The thought was always that being the haunt is for the boys & girls club that it should be cheap enough that parents could bring all there kids and not have to pay a ton. And I have always agreed. My thought now though is that knowing the club is having some hard financial problems now, its harder to get money from the club to build the haunt, some of the proceeds from the pevious years are supposed to stay with the haunt commitee, but havent been, I wonder now about whether we should up the ticket price or not. Dont know if that would be a good thing to do or not. Im sure we wont end up changing it. But it does get us thinking about it.

Thanks again for all the insight. Its good to know what others think as well.

Thanks,

Kelly Anderson
HauntYourHouse.net

Haunts of Richmond
07-17-2009, 11:54 AM
You could probably charge $12.00 for that.


Yea, I agree with that price point. And maybe if you really thought $10 would be better for the charity you could have a $2 off coupon on your website and in your print ads.

- Ryan

UnDeRTaKer313
07-17-2009, 07:49 PM
Awesome. thanks guys.

UnDeRTaKer313
07-17-2009, 07:51 PM
To explain it a little more we have two haunts
one thats just under 3000 sqft.
it is very tight corridors, and very detailed and should take quite a while to get through.
The second haunt is around 2000 sqft and it is a very very confusing and well done black maze. got some pneumatic effects and actors. should make some people loose it.

do you still feel $12 is fair, or does that effect your desicion.

shawnc
07-17-2009, 09:24 PM
as for me we have it about around 45 mins to walk though. the owners have them pay about $15 bucks a head. It would come out to be 33 cents a min.


IF it was me this what i would do...

45 mins walk though = $10 bucks a head. If my math is true then it would be about 22 cents a min.

now you see what makes a small differents in money?


now you take say..20 people X $10 bucks person = 200 dollers!!!

and 22 cents a min X 20 people = $4.40


any ways if my math is wrong then tell me it's late for me and can't think well right now.

HG

I don't think I see your point. Keep in mind that every dollar you raise or lower your price is pure profit. That holds true for any business.

I'm sure 20 people at $10 each equalling $200 sounds like a lot of money coming in, but it's not when you have to fill a 45-minute haunt. Your proposal would require two or three times as many people to make the same profit. Heck, it might even lose money. You can't say without knowing the owner's expenses.

I think the real measure of a haunt's value is how your patron's feel after walking outside. Do they feel they got their money's worth? It's about the time, money and quality. How many times have you walked out of a really bad movie wishing you could not only get your eight bucks back but the last two hours of your life?

legendsofthefog
07-19-2009, 09:56 AM
I think the real measure of a haunt's value is how your patron's feel after walking outside. Do they feel they got their money's worth? It's about the time, money and quality. How many times have you walked out of a really bad movie wishing you could not only get your eight bucks back but the last two hours of your life?

I haven't been to the movies in quite some time, but I had 2 pairs of movie passes and saw two movies in the last 2 days. First, we went to see Bruno... I had a bad feeling about the movie before I went (I can't stand Sasha Cohen) but my wife wanted to go. Although it had its moments, it has more male nudity and crude humor than I prefer. I walked out pretty disappointed... Yeah... I just paid to waste two hours of my life.

Last night, however, we went to see the hangover. I didn't hear a lot about it, other than it was funny. I had a movie sized drink spilled in my lap (accident) popcorn stains on a nice shirt, and a crowded seat (from the dude on my left)... but I didn't care. I enjoyed the movie from beginning to end. Every person recessing from the theater was laughing down the hall... through the lobby, and out into the parking lot. It was totally worth the drink in lap, crowded seat, popcorn stains (not to mention the 15.50 charge for a soda, popcorn, and m&ms).

Quality over quantity!

(to answer the original question) As far as length of our events... Haunted hayride 30 minutes (1 mile). Haunted maze 20 minutes (1 acre haunted corn maze w/ 2500 s.f. open air haunted house in center). New 1800 s.f. Fun House (est 15 minutes) and an un-haunted 6-acre corn maze (45 minutes w/o cheating) and now the Coffin Ride (est 90 seconds). We also have live music every night, and other special events while people are in line.

Demon_of_your_Darkness
07-20-2009, 06:44 PM
I think you should charge on the quality of your show other than the time it takes to walk through. We have 5 haunts which could take any where between 20 to 30 minutes to walk through but there's 5 there. Each one with an exit shooting back to our lobby where you can purchase drinks, clothes, relax and watch our big screens...and we only charge $20. Its perfect for the target market and they still have enough money to spend on refreshments and such!

I agree with the "if its too long it seems to just drag on" quote. You need a break in there some where to keep you more interested in the next scene instead of tired wanting to sit down.

FEAR ASYLUM
07-25-2009, 06:44 PM
i am doing a 16 000 square ft haunt with 1000 sqft left open for egress we were considering charging 12.00 to 13 dollars for admission where the big boys run about 3,000 to 5,000 a night through ,we are lucky to hit 3,000 patrons for the whole time we are open which leaves me to ask is 13 dollars fair for a 15,000 square ft haunted house i usually go by 1.00 per thousand square feet but am will to be nice this year based on the economy today any answers are greatly appreciated oh and by the way the haunt is in and old abandoned meat market and grocery store with full walk in coolers and deli meat packing and plenty of safety features here is a link for the pictures of the building http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=night+terrors+13+haunted+house&sll=37.0625,-95.677068&sspn=31.095668,56.513672&ie=UTF8&ll=34.905642,-92.347641&spn=0.125575,0.220757&t=h&z=12&iwloc=A thanks all

UnDeRTaKer313
07-25-2009, 07:53 PM
so i had a meeting with the haunt crew and we were going to just do 1 3,000 square foot haunt and charge like 7 bucks. i was totally against it, but worked it out to the situation that i described above by adding the black maze, and under doubling the price. for 2 haunts totaling like 6,000 square feet or so for 12 bucks.
NOW... people are completely willing to pay $4.50 for a pop at the movies at $5.50 for popcorn. Most will easily spent more than 12 bucks just for stuff to snack on during the movie. so i honestly dont think we need to worry at all about the price.

ALSO - i just talked with the other haunts in town about cross promotion and they sounded very intimidated that our haunt was like half the cost of theres lol, i have a feelling this is gonna completely work to our advantage.

FEAR ASYLUM
07-25-2009, 08:22 PM
sounds awesome nick ihave been following your progress man every things lookin good bro , so what do you think about my question my haunt is 16,000 square ft http://s843.photobucket.com/albums/zz360/Hellsgate2009/?action=view&current=0707091237a.jpg heres a link to see the building

FEAR ASYLUM
07-25-2009, 08:26 PM
hey nick can you make me a banner man and are you using 2x3 and what thickness of ply wood are you using

Darkmaster
07-26-2009, 04:59 PM
This is our fourth year putting on a haunt. We charged a donation amount. Whatever they wanted to give. The past years all proceeds went to charity. I didn't make a dime, I enjoy doing the haunts. This year I'm raising the price to a set price of $7.00, with $3.00 going to charity. Hopefully we have a great year.

http://www.terrorsofthenight.com

It's hard to determine the price. I took the kids to haunted houses in the area, and I was disappointed at the performances of them. We paid $10.00 a person. Very disappointed with them.

We had a young man come to ours, after he to BIG NAME HAUNT, they didn't scare him after paying $20.00 to get in. We scared the crap out of him and he enjoyed it.

I noticed that hype sells, and no matter the price, they will pay it. Once you pay, there's no refund if you're disappointed.
You need to do a great scare and bring them back next year.
Good luck with your decisions.