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The Forsaken Crypt
08-05-2009, 07:17 AM
Hey, For our garage haunt "The Forsaken Crypt" we are hosting charity for Roswell Cancer Institute. I guess they said they would help promote us a bit but unfortunatly our haunt wont be on Halloween so we need to advertise more. What are some good methods that dont cost much but really spread the word. Any tips and ideas would be greatly appriciated

lerandell
08-05-2009, 07:45 AM
fliers out the wazoo!! we get a great response form handing them out at our local Fall Festival.

The Forsaken Crypt
08-05-2009, 07:58 AM
Yeah that was our first line of action fliers, We also were going to try and get on the local news

EngineerofFear
08-05-2009, 07:58 AM
You need to post flyers around at local hang outs and go to the schools, find people to make announcements in the district that tells the students about the charity event. Schools like safe events that benefit a good cause.

If you have high school actors, let them promote through word of mouth and hand sized coupons/flyers.

Library, police department, fire department, local businesses, any place really, just push the charity card and the "it's a fun safe thing to do with your family". You may find some new volunteers in the process.

The Forsaken Crypt
08-05-2009, 08:08 AM
We werent THAT known last year but with the flyers will that get us alot of people? We are doing this the weekend before halloween and on the day before halloween. Not on the 31st

badlander2000
08-05-2009, 08:29 AM
I know you just have a garage haunt but, hey, any haunt is good enough to join the WNY Haunters List. I have been trying for a month now to get any and all people associated with haunts in Erie county to get together in this group so we could do some big things together. I for one am probably the most eager to help you out dude. Talk to me on the list and we could talk as much as you want about promotions and the like.

Badger
08-05-2009, 08:38 AM
Set up a Myspace page and hit EVERYONE you know. It's cheap and effective...

badlander2000
08-05-2009, 08:48 AM
Actually you would be suprised to find how badly fliers alone fail EPICALLY in a school type environment, you need a grass roots campaign, fliers, coupons and posters.

The Forsaken Crypt
08-05-2009, 08:49 AM
Just signed up for the list man :) and I did make a facebook and it is constantly showing updates, We are working on a myspace. We will most likely be on the local news so that should help. I was going to put them EVERYWHERE around town. Maybe make a poster or 2. Definatly hand out coupons. I was even considering T-shirts for the crew to wear round

badlander2000
08-05-2009, 08:54 AM
I could actually help you out with this and in turn you could probably help me. I know a bunch of places in Allentown that would get us amazing draws and we have access through friends to ECC, UB, Hamburg, Frontier, Lancaster, Clarence, Eden and Lackawana. I also have a direct contact to WGRZ.

The Forsaken Crypt
08-05-2009, 09:29 AM
That sounds great! I am always there for the fellow haunter as I see you are to! We must keep in touch. We have a big season ahead

EngineerofFear
08-05-2009, 11:25 AM
Actually you would be suprised to find how badly fliers alone fail EPICALLY in a school type environment, you need a grass roots campaign, fliers, coupons and posters.

My experience with school fliers has worked well, but fliers can't be the only avenue you pursue, local media, and public departments love to hear the charity word. Remember to find out what you need to do to make a school announcement over the district, not just one school.

shawnc
08-05-2009, 01:10 PM
Lots of haunts have partnered with groups like high school sports teams, band, etc. to sell tickets. You give them a block of tickets and they get a dollar for each one they sell. It cuts into the total amount you make but will likely get you more customers than you could have without the program. It's the "better a little bit of a lot than all of nothing" theory.

The Forsaken Crypt
08-05-2009, 01:36 PM
Yes but this is free so no point in selling tickets.. Yeah I'll post stuff all around town, Local shops, Bars, street corners, Also in some shops that agree I will leave a holder of small info coupons on the counter. ALso our local news will most likely get to us so I feel this will all work out. Also the front yard needs to be very eye catching

shawnc
08-05-2009, 03:13 PM
Then how is the charity profiting? Are you accepting donations?

badlander2000
08-05-2009, 03:23 PM
That's right go for the grass roots, in fact, we can work together on this. I know the Elmwood strip would be an amazing market for us.

txaschainsaw
08-05-2009, 05:27 PM
try myspace, facebook, twitter, etc.

freewebs website

flyers

posters

pass them out at your local schools, i do that, teenage kids are always looking for a good haunted house.

The Forsaken Crypt
08-05-2009, 07:47 PM
Well thats all good ideas, Yes I am accepting donations for ROswell BUT should I charge like 1 or 2 dollar admission and make it manditory? TO raise more charity money? I mean in my honest opinion its a good haunt but its not THAT big so I am debating weather to charge or not....

txaschainsaw
08-05-2009, 11:43 PM
I think you have to be a pro haunt, or have a business license or something in order to charge.

Im not exactly sure. Im a home haunt myself, ive never charge and entrance fee.

If i were you, id take it up with the city, or something like that first.

Because if i remember correctly, you have to have a license, or approval of some sort to charge for entrance.

The Forsaken Crypt
08-06-2009, 05:08 AM
Yeah your right, I think i'm just going to accept donations, Like I said I don't think its large enough to make people charge

badlander2000
08-06-2009, 02:20 PM
Good choice! Charging for a home haunt is financial suicide!!!

hsmag
08-10-2009, 03:23 PM
Set up a Myspace page and hit EVERYONE you know. It's cheap and effective...

Any of the social networking sites can help you spread the word (myspace, facebook, twitter, etc).

To expand on "flyers out the wazoo" (as it was so delicately put), contact local fast food chains and see if you can get your flyers or coupons at their locations in exchange for a sponsor spot on your site and flyers. You can also check with your local coke or pepsi distributors and see about getting ad ad/coupon put on their cans in exchange for a sponsorship spot on all your marketing materials and website if you have one (The more places you have for them to put their logo the better your chances may be of getting them to agree). You figure how many people drink sodas everyday in any given region and this is a no-brainer. Maybe even try local pizza places and see about having flyers glued onto every pizza box. Also contact local Halloween stores and see if they'll either let you put stacks of flyers at their counters or let you tape a flyer to the front window. I know the Halloween Express here has flyers for haunted houses taped in the windows every year.

Since you said this is a charity haunt it may increase your chances of success.

badlander2000
08-10-2009, 06:43 PM
I'm telling you Matt, paper the Elmwood Strip like there is no tomorrow!

shawnc
08-10-2009, 11:42 PM
I'm telling you Matt, paper the Elmwood Strip like there is no tomorrow!

I'm assuming that's a local street? If so, that could be a very bad idea, depending on your definition of "Like there is no tomorrow." No one is going to complain about fliers and posters, until they start blowing around the neighborhood. Then you might start getting visits from city officials agbout littering if nothing else.

It's better to target your distribution somewhat. One per pole or window or car is plenty. Nothing irks me like seeing things plastered all over the place, especially knowing that they aren't going to be removed when the event is over. This can be an important lesson in community relations: You won't get credit or good publicity for taking down your fliers, but you will get a bad reputation if they are still up in December.

The Forsaken Crypt
08-11-2009, 06:53 AM
Yes I appriciate all the help, I was going to post them in all the shops down town since they are mostly boutiques and such. I really need to get the word out for this, I hope this all works

The Forsaken Crypt
08-13-2009, 09:37 PM
I was also strongly keeping this public only in the town of lancaster because I do not have much room for people to park and if I am getting people from towns over (which I highly doubt would happen) they would be parking on both sides of the street which could get me in some trouble with the police. WOrst comes to worst they could shut us down and that would be bad. I would advertise on elmwood but i'm staying as local as I can but at the same time getting a healthy bunch of people to scare :)

shawnc
08-13-2009, 09:55 PM
I was also strongly keeping this public only in the town of lancaster because I do not have much room for people to park and if I am getting people from towns over (which I highly doubt would happen) they would be parking on both sides of the street which could get me in some trouble with the police. WOrst comes to worst they could shut us down and that would be bad. I would advertise on elmwood but i'm staying as local as I can but at the same time getting a healthy bunch of people to scare :)

You also want to be sure they know what to expect when they get there. It'd be bad if someone drove from a nearby town expecting a big pro haunt and then made a scene because they were disappointed. Not everyone pays attention to all the details in a flyer/ad. They just get it in their head that something is what they think it is and blot out the details that tell them otherwise.