Maybe I'm "Good Cop"-"BAD Cop"?
I don't feel I am attempting to instill any real levels of fear in any one here, I return to normalcy and become their instant savior, maybe saving them from..me!? Evil Jim? Good Jim?" (Keeps them guessing.)
I have many advantages here that probably none of you have but we can all work and learn to create more advantages for ourselves with what we have to work with.
Just like the old classic scary stories about the big old strange house, scary because of the people who live in it or who have once lived in it, this is what I have here in my house and of course I'm the scary, strange one because I own and live in the house.
I guess I could be called a live exhibit. Come see this strange wacky guy who lives in this goofy house! (He made all the stuff here -almost- so he must be really nuts!)
A big piece of the puzzle to draw more older customers has to do with the control factor most adults and all people develope. They are always seeking to get, hold or gain control over their lives, jobs, freedom..we threaten their control with just an unknown "round-the-corner " experience we offer them.
"It's dark in there !" (If they are in the dark at home they find a switch, of fuse.) They have little to none control in prison.