Masks, masks, more masks and little makeup!!!
I like to create custom characters for each room in my haunt soo masks work better then makeup (for me). I feel like I have better control of what the patron sees if in a mask I created and not in a dripping whipped off makeup job. I use very little makeup. Now dont get me wrong Ive seen some crazy makeups and it also depends on how many actors you have cause makeup is faster/cheaper but for me its masks.
Hope everyone is building like crazy!!!