I try to advertise on the college station each year-- but the last few years, they never return the calls. I guess they are typical flake students, too busy to worry about things like money as long as their parents are paying the bills. It's a shame, because they are otherwise neat groups to support. Maybe your local college station is better about following through on it though.
Ok i think we are going to do cable TV adds 200 spots they are fairly reasonable and cut all of our newspaper except the weekly insert for entertainment mag. And we have a weekly rag called creative loafing going to run adds with them. And lots of flyer's and a few billboards (2 to 4) and 2 radio stations about 120 spots each. I really do appreciate all the advice Thank you for your thoughts it help me look around more at other options.
P.S. the cable spots will be on when there is a halloween related show on like American Haunts and stuff like that.
Absolutely send information about your haunted attraction to every newspaper in a 50 mild radius. Most papers print a whats happening in October or a free event listing. Get in it. they are free and dozens of them are printed in your area. They are under utilized and will send people to your haunt.
Work with a local charity and you can get free listings on radio, tv, and newspapers.
Don't forget there are several haunt-related online news sources that you can advertise with. I can name at least two or three that promote heavily on this board...