Radio ads - Do they work?
For the past two years Sue from Graystone Haunted Manor and I have been doing local radio ads. Dick does the voicing, I do the editing, and we air then with radio station packages in her area Longview/Tyler/East Texas.
Is it worth it anymore? With the Internet radios like iheartradio, pandora, etc, I find it almost counter productive to spend huge wads of cash on radio ads that won't even really be heard by our target audience anymore, since the twenty-thirty somethings are now more plugged into the Internet than ever, I have a hard time believing that it's worth our money anymore.
I'd almost rather spend that same amount of money on billboards along a major highway...
Sue I'm sure will be watching this post, and I hope someone can give us some insight.
It all depends on demographics
We are in rural USA. I put up a banner with our URL, and got no traffic. Why I wondered? Seems no one in this part of the country can afford Internet connections! But they can afford the $10 for a ticket at the haunt, and another $15 for a t-shirt!
We are going to place a radio ad with the local station that everyone seems to listen to. And we are going to have more banners on teh highway. As well as our online presence (we are on several sponsors pages, the local paper runs an article on us, and we appear in the online version of the local rag). We also have newspaper ads.
If I was in metro USA, I would be all over online media and nothing on radio, but it is so dang cheap here I cant afford no tto ($10 for 60s - yeah you read that right, $10 for 60 seconds).