Promo videos for marketing
Just looking for a little advice. We are considering hiring someone to do some promo videos for us this season. We have never done a promo video before. My question to you is this; Do the expense of promo videos increase ticket sales enough to justify the cost? I have a degree in marketing. I understand that this is a marketing expense. I am not going to do my own video to save some money. I want a high quality product. I do not live in a high population market. Nor am I competing against a number of other venues. I am trying to pull numbers from larger demographics within 100 miles. If I do pony up and try this, how do you recommend getting these videos out? I know social marketing and all that. Any interesting ideas on promoting these things?
"Broke after Transworld" Buck