Billboards: Digital or Vinyl?
Looking for opinions on digital vs vinyl billboards.
I like the look and 'wow' factor of digital, but they too are expensive and you share with 7 other advertisers on a 8 sec/per min rotation. The ability to change messages is a plus.
Static boards do not have the flexibility to rotate multiple (endless) messages but capture more traffic impressions per min.
"ABC" Billboard company will tell you digital is the best thing. When you do the math of 7 advertisers on one board, can you blame them?
Feedback on web goes both ways; pluses and minuses. Probably depends on who wrote it.