well... u gotta figure, what made u a success last year. were in a busy area. was it easy to get to. was there any road construction that might limit people getting to ur place this year. did u still market to the same people. did u carry the same haunt name. did u have the same people work. soemtimes peopel that work ur haunt are ur best advertisers. how did u treat ur peopel last year... were u nice... grateful, stuff liek that. theres so many variables when moving ur location from spot to spot.
where did ur advertising dollars go. what did u do the previous year.