To Scare away someone is with a dose of the supernatural truth.
Many local, elderly citizens here told me not to buy the house because it was haunted.
The incidents they related to me were not like a Hollywood horror movie at all, still the unknown things in this life play havoc with some of us, maybe more by reputation than actual events personally experienced?
Whether you believe in ghosts, supernatural, doesn't make any difference to what I am saying here , because their fear is Real. Those afraid will usually remain afraid illreguardless of whoever or whatever happens to cross their path.
When I was first open I sure didn't tell everyone this house was haunted. A purely selfish reason behind this non-disclaiming" ,I was starving to death and had been for quite sometime. I could not afford to scare anyone away.
Then as time went on more and more of my patrons began asking me to tell them how I was doing this incredible special effect they were enjoying in the wine cellar?
There was none. It was an actual appearance of the resident ghost here , who began at least as long ago as 1925.
I eventually envisioned a painfull scenario in which much guilt and overbearing responsibility for another's severe troubles could become laid squarely upon my shoulders if I was not informing customers right upfront about the house's hauntings.
I imagined some mildly nervous or timid person flipping out as they realise the effect was a real ghost.
I have seen some things that had sounds announcing their arrival that then vanished right before me.
A very many highly "Coincidental" things have happened as they were being spoken of or thought of here.
Some of my October helpers have had frightening things happen to them, some left never to work here again.
Ever heard of "Orbs"?
We have seen them here seven times now with the naked eye and photographed them once as we saw them floating around in the wine cellar. Not a lense flare, moisture, dust on the lense, not a film problem or a camera problem, not when two people, (myself being one of the two) see it with the naked eye, THEN take it's picture!
Telling people your place is haunted will bring some new customers as it scares away some old ones and scares away some new potentual customers, net gain = "0".