Many people are really afraid of clowns, evil or not.
Many of my patrons come here not wanting to see such scary things and often we give them what they say they want... but.. this October I began some of the tours with the following: the first thing they see as the drawbridge comes down.... I walked out carrying the clown's head by it's top-knot, so looking like a severed head.
"Fear the evil clown no more.... he is dead.... I killed him."
Then the evil clown's head turned slightly toward me and he whispers:"No you didn't."
I slightly glance back at Evil Clown as I say to him, "Yes I did."
Then Evil Clown looks straight ahead again and remains quiet as I turn and lead them into the house.
So for October I play ever so slightly with their clown fear just before they came inside.