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Thread: Giving away Free Tickets to your haunt???

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  1. Default Giving away Free Tickets to your haunt??? 
    #1
    Join Date
    Jan 2009
    Location
    Atlanta, Georgia
    Posts
    37
    We are always looking for ways to bring more people through the doors. Giving away free tickets hoping that for every ticket you give away they will bring a friend... seems like one way to do so. Surely some of you have tried this before. What are your thoughts on it?
    Corwyn
    "What I need is more power and less *@^! from you people....... HEY....... who took my tiara of pain!!!"
     

  2. Default  
    #2
    Join Date
    Nov 2008
    Location
    Mesquite, TX
    Posts
    2,788
    We give away a ton of free tickets, give a stack to event managers so they give them away as prizes, give a stack to radio stations for the same reason, when they say what the prize is, you get a mention on air or at their event.
    I also do ticket trades to local resturant managers, they give me gift certificates that I give as prizes to actors and I give them tickets to give to their employees (Chatty servers have sent us alot of business).
    Allen H
     

  3. Default  
    #3
    Join Date
    Oct 2009
    Location
    Louisville, KY
    Posts
    34
    I have always given away free tickets to my haunt during my first 2 seasons. I have 2 actors always trolling malls, shopping centers, fast food places, and high school events taking handful of tickets and giving 1 or 2 out to a group at a time. We track the tickets and see how many people they brought with them. For every 1 free ticket i have given out, i have noticed atleast 2 or 3 people always join the free ticket. Giving away free tickets has helped generate more customers to my haunt. I usually give a couple hundred tickets away by just passing them out each season.
     

  4. Default Heres a few ideas 
    #4
    Join Date
    Feb 2004
    Location
    Mexico, Missouri, United States
    Posts
    3,273
    First set the number of free tickets your gonna give out. I have given them to sponsers and volunteers. And parades, radio ect. Put an expiration date on them. Like no later than the 2nd weekend of Oct. And have it where they only can use them on slow nights like Thursday or Sunday. If you dont they will show up on the Saturday before Halloween. You dont want that. You could also makeup some buy one get one free passes.
    Good Luck,
    Damon
    Damon Carson
     

  5. Default  
    #5
    Join Date
    Apr 2009
    Location
    Near Charlotte NC
    Posts
    1,053
    Quote Originally Posted by zombiphobe View Post
    The big effect I believe overshadows how many people they bring with them is how many people they tell AFTER they visit. If you knock it out of the park they will tell everyone how much they loved it bringing you even more business. But if you fail to meet expectations they will tell their friends "I'm glad I got in free because I wouldn't pay for that..." an then that "Free" ticket may have just cost you some people that were going to be paying customers.

    In other words, make sure your show rocks and then promote it a little and let the word of mouth buzz about how awesome your haunt is take over. Your customers are your best advertisers.
    I call that the "Rule of Four". One person will tell on average 4 people about the haunt, whether good or bad.

    I am a big supporter of free tickets in the early part of the season. Getting people into the haunt to tell their friends is critical, especially if you have new sections or themes. If you support a particular charity or volunteer group make sure they are rewarded with tickets...
     

  6. Default I'm Just Backwards, I guess? 
    #6
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,813
    I worked for many years getting paid very little (not haunting)
    If someone has just driven 2 or 3 hours to see my haunted efforts I think they will be expecting to pay for that pleasure.
    Give 6,000 people back a dollar, they won't appreciate it ("What's a Dollar?") But I would be missing $6,000 from my income!
    Need to create a feeling that your place is popular, thereby dragging more hangers-ons in? I built a pretty realistic looking tour bus front end and put it beside the house for a year in the parking lot. It is sheet metal, silver. People would look down this dead-end street and see a bus parked here! Yes, the old "Everybody's Doing It" form of advertising! (And they come back to see what they will be seeing next time!)
     

  7. Default  
    #7
    Join Date
    Nov 2009
    Location
    Dallas, Texas
    Posts
    88
    Being a first year haunt, we did several nights of buy one, get one free just to get our name out there. This worked out well for us in the VERY competitive DFW market. There were several occasions in which the patrons that purchased the BOGO tickets brought out friends purchasing tickets at full price.
     

  8. Default  
    #8
    Join Date
    Jun 2008
    Location
    Warsaw, IN
    Posts
    346
    Do it, it works great, as long as you have a good show.

    I make deals with the radio stations. After I bargain the price of the ads, then I bargain how many tickets they will give away on air with a max of 2 at a time.

    I look at it like this, if they give away 50 pairs of tickets, that is 50 free ads. And usually they say "be listening in 10 minutes for Dr. Buzzsaw tickets" Then "5 minutes", then "Call now" and then "We have xxxx on the phone, tell us who just hooked you up with Dr. Buzzsaw tickets?"

    So its usually 4 free ads for every pair of tickets.

    We also give tickets to the local high schools and middle schools to use as "good behavior" rewards. Our local schools do this at lunch on Friday. The whole cafeterial watches as a teacher on the mic pulls a name out of the hat of everyone that got a "caught doing good" ticket. And now the winner of the Dr. Buzzsaw ticket shouts the teacher. That is one of major target audiences.

    We give them to all our sponsors for their employees.
     

  9. Default  
    #9
    Join Date
    Aug 2008
    Location
    Escondido, CA
    Posts
    1,322
    We've been able to negotiate with the radio stations to get 50% of our ad rates paid for in a ticket for ad exchange. This way we receive 50% off on our ads and we get the additional exposure when they promote their contests and the ticket giveaways. We make sure to provide tickets that are stamped with "valid" dates on the backs of the tickets. Early in the ad campaign they give away the tickets that can only be redeemed the first few weekends. Like was mentioned before, this prevents all the free ticket holders from showing up on the busier weekends closer to Halloween.

    We also provide our entire staff with 4 free tickets each for their family and friends at the Safety Training Meeting. They get a new Raycliff T-shirt as well. They only receive these if they attend. These tickets are valid for the first two weekends and help to generate an early buzz. Of course we provide free tickets to charities for raffle baskets and other events and we provide the area nightclubs with some free tickets to award their customers, which they promote as well.

    Hope this helps!

    Kel

    Kelly Allen
    Raycliff Manor Haunted Attraction
    www.RaycliffManor.com
    www.Facebook.com/RaycliffManor
    www.HauntBook.com
     

  10. Default I second Kelly's remarks 
    #10
    Join Date
    Dec 2008
    Location
    Aberdeen, MD
    Posts
    235
    We give out a ton of tickets to the radio stations that we work with, and we make sure that they give us a schedule of the times that they're giving away tickets (to make sure they're not hoarding them for clients, etc.). That is the most cost effective :10 spot that you can get.

    We also give a good amount of tickets to our actors, and we give a good amount of tickets to our sponsors/contributors. Unfortunately, we had no "valid" dates on our tickets, and we really paid for it on the late Saturdays in October. We had more than 15% of our guests come as comp passes, and we were overextended on both of those big Saturdays, and we would've been perfectly comfortable w/o any of the comp passes.

    Next year, we will have a 'vip' comp to give to the sponsors and contributors (they can come any night they want) while the radio comps will be limited to a certain nights, or they can act as a discount coupon for a busier night.

    When the Baltimore Orioles give away tickets to their games, do you ever get the Yankees or Red Sox games? Of course not.
    Patrick Barberry
    www.legendsofthefog.com
     

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