Unless you have an extreme wad of cash to throw at this illusive, moving target.
I only spent $900 on cable. I have caller ID, we get alot of reservations via a check a week in advance, we know where most of our customers live, we also ask many of the rest where they came from.
$900 of cable ads on three channels plus some perk-ads time added saw almost no noticable business from all of this. Later when I mentioned this miserable results , my Cousin's husband who works for ABC told me the channel-changering public will almost never see your ad....
IF anything is now better or has changed or if somebody on here works for cable, come on here and explain how anything has changed? Made it better?