Radio ads –
We always go with the 30 second spots. You have to check on their prices though. Make sure that you know what you are getting. Either a 30 or 60 second commercial, also, ASK if they will give your tickets away. Not saying they won't, but the radio station here told me (thank goodness I asked before spending money with them) that they couldn't give away my tickets b/c they were with 2 other local haunts here in town. That was unbelievable. I told her that I would go somewhere else. So bottom line, make sure you know what you are getting.
Also, I agree with them, you don't want a cheesy commercial, and build up suspense. You have got to make your customers WANT to come see what the big deal is.
As far as live remotes, find out if that is included in your package as well, because the radio station here charged and extra $1100 for 3 hours plus I had to pay the DJ out of pocket per hour. Be careful! Make sure everything is in writing!
If you're scared, say you're scared...