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Thread: First Year Going Pro - single theme or no?

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  1. Question First Year Going Pro - single theme or no? 
    #1
    Join Date
    Oct 2009
    Location
    Tampa, Florida
    Posts
    3
    Greetings Haunters!

    I registered on this forum a couple years ago to get ideas and learn about how to make my home haunt better. This year I have been offered the opportunity to potentially take my haunt to the next level, which I am extremely excited about! I also look forward to being more involved on the forums and getting to know everybody. I'm definitely a newbie to professional haunting but I want to learn as much as I can from you all!

    My first question is for a first-year pro haunt, do you think it's better to do a single theme haunt or one that has a wide variety of sets and themes? I love the storyline and detail that goes into single-theme haunts but I have so much random stuff from my home haunting days that I feel could be put to use if I had a haunt with a bunch of scenes... if that makes sense. If this year goes well, my goal is to have several different houses at my attraction at which point each would have a unique theme, but for this year I am at a loss...

    Thank you so much!
     

  2. Default  
    #2
    Join Date
    Aug 2011
    Posts
    378
    Starting your account over since just yesterday???

    Jake
     

  3. Default  
    #3
    Join Date
    Oct 2009
    Location
    Tampa, Florida
    Posts
    3
    Not sure what your question is, but I registered back in 2009 and unfortunately didn't make any posts during the time I was viewing the forums (felt insignificant compared to all of the pros :P) but I'm back and will definitely be more engaged this time around.
     

  4. Default  
    #4
    Join Date
    Aug 2011
    Posts
    378
    I may be confusing you with another guy who was defending the Money back haunt guy yesterday.

    Sorry

    Jake
     

  5. Default  
    #5
    Join Date
    Aug 2010
    Location
    Charlotte North Carolina, United States
    Posts
    347
    Congrats and good luck from Twisted Woods in Sarasota Fla. If you need some local help just PM me I will share any info that I can.

    Shawn
    http://www.twistedwoods.com
     

  6. Default Finding a theme. 
    #6
    Join Date
    May 2011
    Location
    Orange Park, Florida
    Posts
    72
    I really am a fan of themes with a story to tell. I, if you are wanting to use items you have from your home haunt would ask myself some questions. First I would look at these items and weed out items that would look like they were made for a home haunt. Since you are going pro you want to look pro. Then I would look at these items and see if there was something in common with them. Find a common ground. From that you can start a theme. Then from there you can get your story line answering these questions. Where am I? What happend here? How and why did it happen? Who did it? Who was it done to? Who else was involved? Once these questions are answered you can start designing and building. I hope this helped. Please let me know when you open. I would love to see it. I was thinking of drving down this year to see Twisted Woods also.

    Thank You,
    Robert Travis
    Scenic Art Productions
    ScenicArtProductions@Yahoo.COM
    http://www.facebook.com/scenicartproductions
     

  7. Default slow and steady 
    #7
    Join Date
    Jan 2004
    Location
    Huntington, IN
    Posts
    461
    Congrats on your new challenge. I hope that you have done research by actually going to other haunts, talking with other haunt owners one on one, and have a business plan. Ask another haunt from a distance away from you to mentor you and have them review your business plan as well.

    Start with a single event. Start with a name that can be kept as your namesake with other events that are added later under that unmbrella. Look at Haunted Network, Talon Falls, Indy Scream Park, Wisconsin Feargrounds, and others for examples of that. My event has been around for many years and has no growth opps with our location. But, when I did my corn maze with haunted hay ride and haunted corn, we named it JamBam's as the umbrella name.

    Do that first single event very well. Then add another event in a year or two, Then another if needed/wanted. From what I have heard from others about 70% OF customers at multi events buy the whole ticket package. Some price it so that nearly everyone buys the whole package. Look at Harold's Scare Fair for an example of that. Mike Goff, Harolds owner is speaking at Midwest Haunters as well.

    Your customers will like the expansion over time better that trying to be all / end all the first year, especially if your attempt is weak.

    Business plan is key to make sure you are on the right track, budget wise so plan cautiously.

    Good Luck
    .
    .
    .
    Brett Molitor (aka ~ JamBam) Member of HAA

    Haunted Hotel-13th Floor (est by Huntington Jaycees in 1968 8) )
    Longest running Haunted House in the WORLD!!

    Haunted Cave, Fort Wayne Indiana


    www.HauntedHuntington.com

    www.facebook.com/hauntedhotel

    www.facebook.com/hauntedcave


     

  8. Default  
    #8
    I've always felt that while most haunters appreciate a Single-themed haunt, it will be lost on 95% of your customers. Half probably wont even see most of the sets, and the other half don't analyze haunts like we do.

    That being said, going with a single theme could definitely work. But if it's easier to do different styled rooms/halls/etc., with it being your fist year, go for that.
     

  9. Default  
    #9
    Join Date
    Jul 2010
    Location
    Hartford CT
    Posts
    763
    As another 1st year I'm doing several themes which all tie together.
     

  10. Default  
    #10
    Join Date
    Nov 2003
    Location
    NJ
    Posts
    215
    I'm a big fan of the single theme also. I find you will have a better following if you can build a great story/theme for the public to grab on to.

    That's all i got it's been a long week and a half. LOL

    Robert
     

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