To make is work, you have to have not just a square room or hall, it has to be where the walls are staggered and there are a few different cube shapes in the room so picking out any particular plane in the room is some work for the brain, then when someone is moving around and even when the colors line up wrong it doesn't register because there is too much to process, then the strobe is to go in a fashion that is slow enough to have complete darkness then lit up things that are also changing because the people are on the move walking.
I have seen them where you intentionally screw with the sizes of squares to fake out the perception of how far away something is, even twirl the pattern down a hall or have then entire room tilted so that what is square and level is wrong.
A good one doesn't have to be considered a classic or something from history that used to be popular if it is done right. The floor has to have this pattern as well to be right. Not black light as they will not go on and off but UV lighting that will come on and go off can be used, or just go to colored gels on the strobe on white and black.
The checkers are generally large like 8 or 10 inch or 12 inch tiles. Not like the Harlequin checker board pants. Even the face make up becomes half and half each color and the place where someone stands is rehearsed and has references to be able to blend in.
Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.