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Thread: How do I get the word out on a budget?

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  1. Default How do I get the word out on a budget? 
    #1
    Join Date
    Nov 2012
    Posts
    2
    This was my first season I opened a Haunt (4,000sf) The haunt was great people that were there said is was much better than some area Haunts. BUT only got 700 people go through in 3 weeks that should have been a night. This year The Institute Of fear is making Saratoga Scare Fair 8,000sf. Sounds great doesn't it well flyers didnt seem to work. What can i do on a budget to get the word out?
     

  2. Default  
    #2
    Join Date
    Nov 2008
    Location
    Waverly, Iowa
    Posts
    655
    Word of mouth works wonders. From the sounds of it, you'll already have a following for next season.

    Facebook is one of the newest and biggest ways of promoting businesses as well as the use of Twitter. Both are free and both have several advantages to help spread the word about your business as well as ways to keep in contact with your fans.
     

  3. Default marketing idea 
    #3
    Join Date
    Feb 2010
    Location
    Brookings SD
    Posts
    337
    Google Guerilla Marketing. Start there. Also work on cross promotion with other haunts and business.

    Buck
    Capt.Chaos
    Fear Asylum Haunted House
    Brookings,SD

    fear-asylum.com
     

  4. Default  
    #4
    Join Date
    Nov 2008
    Location
    Mesquite, TX
    Posts
    2,788
    Try to be open 5 weekends- by the time word of mouth started working for you- you closed. It takes time, give it a few years.
     

  5. Default  
    #5
    Join Date
    Jul 2010
    Location
    Hartford CT
    Posts
    766
    Depending where you are call the radio stations. Commercials are be quite cheap.
     

  6. Default  
    #6
    Join Date
    Nov 2012
    Location
    St. Paul, MN
    Posts
    10
    Hi Timothy,
    Buck (Capt. Chaos) is quite right; there are tons of results when you type "guerilla marketing" into Google. Give it a shot!

    Also, I'm not sure if this helps or not, but every year we have a marketing person doing a little market research and briefly interviewing people after they have exited our show whenever possible. By an overwhelming margin, the way that people hear about us is: 1) our 8' x 16' billboard on the street outside the haunted house (we are, quite fortunately, on a very busy street), and 2) via the Internet. We have spent lots of money in the past trying TV commercials, radio ads and print ads, with only marginal return on those investments, at best. The Internet and the billboard outperform them by far.

    I don't think you can stress enough the importance of having a presence on the "Net! If you prepare a press release and send it to TV stations and newspapers, more often than not they will, at the very least, then include you in their Halloween events listings on their web sites. The more web sites, links, etc., you can get on, the better, I think.

    But, as far as how to get the TV stations and the newspapers to come to your show and do stories on you... this completely baffles us! I have no idea how some folks get the TV stations to come out, and the newspapers to do stories on them every year! Does anyone else know how to achieve this, specifically?

    Mark...
    Last edited by Wolfman13; 11-25-2012 at 06:37 PM.
     

  7. Default "YES, TEACHER! I Know, I know!" 
    #7
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,803
    For me this is simple. (Your results may vary)
    Be Creative! Invent or re-invent yourself, your "story" (You DO have a story, don't you!?)
    Leave your story slightly under stated, mysterious in a natural way (because nobody ever really knows all the information, not really.
    How did CNN 's web site happen to feature a nice story about Ravens Grin last October?
    They called and I was home to answer their call-simple, huh?
    Of course we never leave this haunted house because it is also our home... yes, this is kind of strange, unusual.. maybe that is a partial reason the reporter girl called us?
    Maybe several other odd, unusual reasons added to this quest for many writers?
    By gosh! Maybe being odd, strange, different (or at least reguarded as such a "critter") just so happens to be what all of this is all about?
    I didn't really know what I was doing when I began my haunt, but I did have many desperate ambitions, tools, experience using those tools and knew how to succesfully experiment with the often meager resources at my disposal.
    Those incredibly long hours of concentrated effort passed quickly because I was in such a "place" of enthusiastic thinking, coordination and doing. When I became totally exhausted, I would lay down fall asleep for a few hours and begin again.
    I had nothing and no other opportunites for me except to build a successful business, the ditch with the old door spanning it was my next place I would be calling "Home" if this did not work.
    Would I have worked this long and hard if I was just trying to copy what everybody else had already done? Doubtful. This was going to be "mine" as much as possible, I was building MY IDEAS.
     

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