How does the old saying go??? Everything in life is location, location, location. I think it really matters. Why does an apartment in Chicago, IL cost more than one in a small town? The same logic goes for why certain companies choose corner booths and why Transworld charges $100 extra for them. Apparently, there is added value to these spaces.
Have I exhibited at Transworld? NO. Have I attended every year, for more than ten years? YES.
As an attendee of the show, I have observed that those booths at the end of aisles are more memorable to me. There are times when I travel along the outside border aisles of the show, whether it is to find a specific aisle or to grab a snack from the food court. Either way, I definitely notice those booths on the ends a lot more than those buried in the middle of the aisles.
As for the whole Dark Zone argument… Per Larry, we don’t need the Dark Zone, because apparently, companies are just trying to “hide their equipment in the dark“. While that is one way of looking at it (and a very cynical way), I have a completely different perspective.
1) When you enter the Dark Zone, you see things under show lighting. This gives you a more realistic idea of how these props will look inside your attraction. Not only that, but you have to admit that the props in the Dark Zone, under show lighting, have a much more dramatic impact than those illuminated under normal lighting on the convention show floor.
2) Some vendors need the Dark Zone to properly promote their products. Here are just a few examples: AtmosFear FX (light projection products), Dead House Designs (large & small scale projection systems), Tekno Bubbles (Blacklight glowing bubbles), Glo Cone (Glowing concessions products), Happy Glow (Glow sticks and other glow products), Babette Laser Effects (Laser projection systems).
Without the Dark Zone, many of these companies wouldn’t even be able to properly display and promote their products. Just my two cents.