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Thread: Radio ads - Do they work?

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  1. Default  
    #11
    Join Date
    Mar 2008
    Location
    Traverse City, Michigan
    Posts
    123
    and now I'm going to provide a totally contrary opinion to everyone else lol The past two years, the haunt I am affiliated with has been doing radio ads the past two years, and its actually been our most successful form of advertising. Couple the ads with an on-location broadcast and a few sets of free tickets, and it's actually been rather cost effective in our circumstance!
     

  2. Default  
    #12
    Join Date
    Jan 2012
    Location
    ohio
    Posts
    29
    we did a billboard last year we had around 3,000 people go through are haunt which is good for a first year haunt out of the 3,000 people 3 told us they scene the billboard which is on a state route rd and also 10 min from us everyone had to pass it to get to us im spending my money on post cards we had 3,000 people come from that and facebook. Most places dont like a flyer because its to big but the post card vista print has are perfect size for counter at bars and gas stations so on and so on
     

  3. Default  
    #13
    Join Date
    Mar 2008
    Location
    Traverse City, Michigan
    Posts
    123
    Quote Originally Posted by dreadland View Post
    we did a billboard last year we had around 3,000 people go through are haunt which is good for a first year haunt out of the 3,000 people 3 told us they scene the billboard which is on a state route rd and also 10 min from us everyone had to pass it to get to us im spending my money on post cards we had 3,000 people come from that and facebook. Most places dont like a flyer because its to big but the post card vista print has are perfect size for counter at bars and gas stations so on and so on
    Thats actually a pretty good idea, whats Vista Print charge you?
     

  4. Default Ravens Grin Had a Bill board 
    #14
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,780
    and I quickly became bored getting the bill for it! was $275 a month on a contract for a whole year too much to pay? Ravens Grin is open every night of the year so I thought it would really pay it's way, but any extra business possibly generated via the "board" all seemed to about equal that $275 each month, and it seemed to give us nothing extra in October, which I assumed it would have being out there all year long to place us into their conscious and unconscious minds.
    Two years ago we were on the front page and inside of The Chicago Tribune!... we couldn't tell if anybody ever saw it or read the article, but then I had to drive 30 miles (one-way) to find a single copy of a Trib. so newspapers are dead too.
    Advertising has changed drastically over the last 26 years since I got this house, and has changed once again with all of the now common electronic "Toys" that almost everyone seems to now have.
    Need good business? It's simple, really , just put on a really good, interesting Show!
    Put your once beating rancid heart into it! Impress people and they will become patrons of your "art".
    The gabfest sparked by inovation stimulates many minds to the point of bursting and gabbing without compunction to any and all who may listen. Testimonials are unbeatable advertising and usually can't be bought. I think most people can "read" this fact and do become trully impressed by a customers enthusiasm.
     

  5. Default  
    #15
    Join Date
    Jan 2012
    Location
    ohio
    Posts
    29
    [QUOTE=Damien Warwick;148453]Thats actually a pretty good idea, whats Vista Print charge you?[/QUOT E]



    1,500 was a hundred dollars if you buy more its cheaper
     

  6. Default Several ways we advertise - 
    #16
    Join Date
    Apr 2006
    Location
    Traverse City, Michigan
    Posts
    295
    Besides the radio ads Damien mentioned for our haunt, we also have done the postcards, standard flyers, posters, newspaper ads, "In Costume" walk arounds at fairs, facebook, etc.

    I would say in our 20 years of doing haunts of one kind or another radio has always been our biggest means of getting the word out, we generally advertise on most of the radio stations in the surrounding 80-100 mile radius - HOWEVER we did notice that last year after moving the event to a new location when we expected our numbers to drop for a year because of the move....they stayed the same. I honestly believe this was in part to Facebook - we created an event on facebook for our attraction, then begged and pleaded everyone to invite their friends...and their friends invite theirs, etc. Within two weeks of posting the event we had over 9000 invites for the event, and our page like shot way up.

    I do think we are still going to use radio this year, but our budget will be less for it - we will be dumping money into ads for facebook, and more money into the surrounding local newspapers - especially the papers given away for free at restaurants and gas stations. We will also be creating all new postcards for the event - a set of 4 each with a different character from the haunt to hand out at all our local fairs and events.

    One of the other ways we get word of mouth out is the news on television - for us finding a way to get in on the morning news broadcasts seem to work great, almost every year we get on the local news stations and we always get great feedback from it.
     

  7. Default Worked for me 
    #17
    Join Date
    Mar 2012
    Posts
    300
    I ran teen dances at community centers and ymca's for years. We'd spend about $1000 dollars for a bunch of 30 second and or 1 minute spots. It always worked for us. With teens, news travels fast. We had packed houses after 2 weeks of radio commercials. Then, the kids spread the word around school, and there you have it.
    Just make sure you go with the right teen format radio stations. There are deals out there. Best of luck to you. I know what worked for me. This was a good move for our gig. After the initial buy, we didn't even need maintence spots to keep it going. Great initial investment with great returns. Go for it !!!!!
     

  8. Default It all depends ... 
    #18
    Join Date
    Apr 2013
    Posts
    3
    It all kinda depends where your location is and the importance of radio to the community in which you advertising.

    I think radio ads can be effective in a town where radio is more predominant and where there are fewer activities that compete with your haunted attraction, but in large city like LA there are so many stations, and so much competition for themed entertainment that it really doesn't go very far.

    For us, we were in the Inland Empire ... an area just outside of Greater Los Angeles. We tried radio advertising and it didn't work out well for us at all. We ran a poll at the ticket booth to determine what advertisements worked best and not only did we get next to no patrons from the advertising, but we had also given different radio stations ticket packets to be distributed as prizes to their listeners and one of the stations was caught scalping those tickets in our parking lot!

    We had a HUGE return on coupons distributed both through local coupon magazines and at a variety of stores that catered to our target audience (Hot Topic, Spencers, Halloween stores, etc.). We also had a great response from discount ticketing groups (groupon, goldstar, etc.) where you sell the tickets at half price, but can set a limit on the amount of the discount tickets that were sold. These were particularly great because we would pull visitors from audiences outside of our local market (i.e. people would travel from San Diego, or Northern parts of LA, who would normally not travel that far to visit our attraction, but because the tickets were such a great deal they would make the journey).

    We also had great success with Television advertizements. The awesome thing about hooking up with a cable company is that they would pair you with your target demographic. We were able to pick the regions that we wanted the ads to run, the age of viewers we wanted to reach, and even the types of shows we wanted to be tied in with (i.e. sci fi channel, adult swim, etc.). Additionally, unlike radio which most people hear in their cars while traveling to and fro giving them time to forget about your ad by the time they reach their destination ... TV ads hit you at home where you can write the info down. We were pleasantly surprised at how inexpensive TV ads were and what a huge return we got in ticket sales from them.
     

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