HauntWorld Home - Forums Home - Live Chat - Find Haunted Houses - Hauntworld Magazine - Haunted House Supplies - America's Best Haunts - Find Vendors
Haunted House News - Haunted Tradeshows - Join Hauntworld Facebook - Hauntworld Twitter - Advertise - Contact Us

Thread: Best Marketing For 2013... what is the best way to market your haunt.

Results 1 to 10 of 44

Hybrid View

  1. Default Best Marketing For 2013... what is the best way to market your haunt. 
    #1
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,185
    Someone emailed me and asked what is the best way to market your haunted house with so many options now... I wanted to get your guys take on that. I can tell you this SOCIAL MEDIA IS NOT IT... you should read my article on the subject in the last hauntworld magazine. Don't waste hardly any money promoting on social media sites... just use what they offer free and run with it. Also don't put a lot of time posting on it on an hour by hour basis thinking some magical amount of tickets will be sold... won't happen.

    Facebook is really a great place for people to think they have a voice, complain about a movie, talk about social issues, let people know how they feel or whatever... but how many people are actually looking or listening? Not many... there are more people talking about their opinions or thoughts than their are people reading what others are saying.

    Traditional marketing will still be the main way to promote your business... don't ever be fooled by perceptions go with the tried and true until it fails you. I do think everything has taken a hit including radio there are just way to many ways now to get music especially through phones. So yes its effectiveness is weakened but still strong. TV has been watered down to an unreal level... so my advice is don't waste your money on buying a lot of frequency and focus on first run shows like Walking Dead or WWE or something along those lines. Yes it cost more but more people will see it without TIVO!

    Newspapers are worthless... forget it!

    However your local newspapers website is NOT worthless... lots of traffic there but they charge a lot for it. Marketing is tough now!

    PR will probably by king what you can get for free will sell many tickets. Focus on it!

    Another thing that will really work this year is trying to expand your market... reach outside your normal area and find new customers.

    The biggest thing going forward if you ask me is going to be SPONSORSHIP... getting to work with stores that have high traffic counts will be essential to ensure a high level of impressions.

    Now what do you think this year?

    Larry
     

  2. Default  
    #2
    Join Date
    Mar 2010
    Location
    Connecticut
    Posts
    1,229
    This year we are trying something brand new!

    Text Message Marketing!

    We signed up with Slick Text and are using it to both communicate to our actors as well as sending out special offers to our clients! We figured this would work for us because we have 5 attractions up and running this October. So assuming everyone won't do them all in one night and will come back with friends, we want to help encourage people to come back using this new text marketing platform. We are going to have someone with a iPad collecting numbers to sign up as well as putting the sign up word and number to text to on all of our promotional papers.

    I'd like to partner with other local haunts as well to get more numbers in the system and allow anyone who partners up to end out special offers. So one hand kind of washes the other, get it? I just hope other area haunts think its a good idea, we're the only ones with more than one attraction but it'd be beneficial to get more people to haunted houses nonetheless!
     

  3. Default  
    #3
    Join Date
    Nov 2008
    Posts
    501
    What does the text system cost?
     

  4. Default  
    #4
    Join Date
    Mar 2010
    Location
    Connecticut
    Posts
    1,229
    Not much, you can try a free version with no credit card required that allows one keyword (ours is SCREAM) and 50 texts/month. (1 text equals 1 text to 1 person, so if you had 5 people and sent two texts, that'd use 10 texts).

    Then it's something like $50/month no contract and that allows you to begin rollover texts (so if you don't use them one month, they roll over into the next month). No overage charges, no commitment, it's month by month. They have an $80 plan I like that I'll probably upgrade to in September. For the price of less than 10 people, you can't beat it. Everyone reads any text they get, most people just trash any emails you send them to advertise, so I like this idea, it's worth a shot.

    Slicktext.com is who I'm using.
     

  5. Default Survey 
    #5
    Join Date
    Feb 2008
    Posts
    3,840
    I will say this We did a poll with everyone who came through Disturbia last year because I wanted to see where my money was working and where it was not. I hired 2 people and their only job was to ask each person as they came in how they found out about us and document it and here is what we asked and the numbers I will just say we surveyed over 15,000 people and here is the actual results

    We asked where did you hear about us at
    1. Newspaper or Magazine
    2. Radio
    3. TV
    4. Facebook/Social Media
    5. Our Website
    6. Halloween or Haunt Sites
    7. Other

    Here is the break down
    1. Newspaper - 0% .......... I will say this I do very little Newspaper or Magazine
    2. Radio - 19% ........
    3. TV - 9% ........
    4. Facebook - 41%....... ALMOST FREAKING HALF SEEN US ON FACEBOOK OR A FRIEND DID!!!!
    5. Website - 28%
    6. Halloween Sites- 3%
    7. Other- 0%

    So Larry I will respectfully disagree that social media don't work and I will agree that paper and TV as well as some others does not. I can't speak for anyone else but I can say it did and does for Disturbia! Flat out and what makes me sick I spent not one damn penny on Facebook NOT ONE PENNY! All the other places I spent thousands and it brought me in the least as far as where people seen or heard about us. I am not knocking where people spend their money or how because what works for one may not work for anyone else and these numbers are based on DISTURBIA ONLY! I wanted to bring this up a long time ago but I did not want it coming off as I was knocking any site or how people spend their money but to say I was shocked was an understatement and it will be the basis of how I spend my money in the future. I rather have it in my pocket or a nice donation than just throwing it out the door. I honestly think with Social Media and Facebook they have changed the way people advertise now. I know it was a wake up call for me. I am thinking of buying some ads on Facebook to see how much it pushes my percentages up in the future. Shane and it's I want to hear more myself!
    Last edited by graystone; 07-15-2013 at 06:42 PM.
     

  6. Default  
    #6
    Join Date
    Mar 2010
    Location
    Connecticut
    Posts
    1,229
    Way cool Shane,

    Radio is about dead for us, I'm going to try Pandora and Spotify for advertisements this year.

    Other than that, I'm surprised Facebook did so well for you! From what I heard, Facebook advertising is a total waste of money, the way they reach people is by what they've even searching for, who they're friends with and what demographics they say they are. So most of the people who will get advertisements for Disturbia, have most likely already looked for haunted houses in your area and know about Disturbia. The pay per click on Facebook is almost disgusting. Same with Google Adwords.

    I don't think there's better ways to advertise than free! Facebook, Twitter, hell male a VINE for your haunt, and have your characters have Facebook pages with their character name and cool photos and have those pages promote your haunt as well! Then the next efficient form is probably billboards, followed by tv and radio.

    But the BEST marketing you can do is HAVE A GOOD HAUNT. Bad word of mouth will put you out of business in this industry. Good word of mouth will make you thousands!
     

  7. Default Bobby 
    #7
    Join Date
    Feb 2008
    Posts
    3,840
    Like I say I have never bought an ad for Facebook it was just from our fan page! 100% FREE!!!!! But does make me think about the ads but like I say I do think FaceBook is powerful! Shane and it's convinced me!
     

Thread Information
Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •