We just talked about this last Sunday in our meeting. I am not a fan of digital AT ALL. Sharing, and less impressions is never good for any business. I pass a digital board multiple times a day and generally see the same few ads. We went digital a few years ago ALONG with the traditional boards and I wasn't a fan of them. A bonus we're getting this year is "free" digital boards. The catch is we get the spots that are few and far between the cycles of the regular advertisers...almost like the "glitch" space. I'm not complaining though because it's FREE. If I had to pay though, I wouldn't...not much anyway.