People who would only EVER buy a Buick or a Pontiac or Oldsmobile and GM pandered to this , so what happened?
People smartened up? A rose by any other name is still a thorny little pricking thing.
The "Name" can sell but not forever. Things change.
If someone's ego is large enough.. then they can save a fortune because they never need toilet paper, since everything they produce is So special, they can sell it and fight off the crowds trying to lick their butt clean!