There are many variables –
We started slow on purpose. I knew that to build a great haunt would take capital, and that would require higher prices to recover my investment over a 5 year period. So we kept it a small, amateur haunt with great sets, and charged a dollar. Great attendance but of course, revenues sucked (and we knew they would). In the meantime, I continued investing in the haunt until we had a good enough show to "go pro" and charge what the market would bear. In our rural market, the magic number seems to be $10. We charge $10 for The Plague (our indoor haunt) and $5 for Camp Nightmare (our outdoor haunt).
I have been told that our haunt is high on the scare scale, which must be true because I see a lot of scared adults going through every year, and coming out screaming or crying. This year will be the barometer though, as this will be the second season at these prices and we have increased marketing significantly. If we do really well, I know the price is just about right. If not, then its time to do some sole searching.
Travis "Big T" Russell
Big T Productions Inc
Owner and Operator of "The Plague" and "Camp Nightmare"
Customer Quote of the year: "Damn, I pissed myself"