Here's my two cents...
1. Facade - Extremely important! You only get one chance at making a first impression. A really cool facade can be used to build up the patron's apprehension level prior to entering the haunt. It becomes part of your show. It will also give a more professional look to your show will help enhance your patrons willing suspension of disbelief.
2. Hollywood characters - been done to death! Be original and provide something unique to your patrons. Even if you use the movie characters in original scenes, they are still movie characters that most people are used to seeing. Provide new and exciting characters that your patrons will talk about!
3. Detail, detail, detail... Anyone can do black walls. Create a highly detailed, immersive environment for your patrons. Make them forget that they are inside of a tent. Patron's may not notice all of the detail that is there, but they sure will notice what is not there.
4. Safety - The fact that you want a waiver for a sprinkler system concerns me. Patron safety should be a number one concern. What do you plan to do in case a fire breaks out? Are you going to have a fire department pumper truck on-site at all times? Are the tents you plan on using fire retardant treated?
5. What is the competition like in your target area? You need to provide something completely original to set yourself apart from the competition, especially during your first season. Why will a potential patron choose attending your haunt over another one in your area? You want repeat customers. I have many customers that return several times during the season who bring more people with them. In fact, we are going to be offering season passes this year.
Last edited by MindWerxKMG; 04-09-2008 at 08:56 AM.
Sleepy Hollow Productions, LLC / Folklore Haunted House