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Thread: still doing radio?

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  1. Default still doing radio? 
    #1
    Join Date
    Aug 2003
    Location
    Western,PA
    Posts
    144
    so between the poll on where you spend the most,(radio)as opposed to, what has the biggest hit( internet), my serious question this year, is why are we all addicted to radio still.

    sure it's the most traditional way, and it's usually cheaper than TV, but is it really working for you?

    way back when, we all used to do lots of newspaper as well, and I think many of us saw that die a slow death, and I don't find that many ads in our papers anymore.
    heck they don't even make sales calls to us.

    Larry had posted that this is the year to get cheap radio.

    if it's cheap enough, then it may still be the way to go

    but with sirius, and xm, and I-pods and all the sports talk stations, do people, or our age group really listen to the traditional stations enough to warrant their regular price structure?

    I've heard of one haunt who will only do radio this year if he is the ONLY haunt on the station. perhaps that is possible because of the radio business tanking bad


    In a bad economy, the worst thing you can do is CUT your ad budget.
    I'm just wondering if the same money is better spent elsewhere.

    as a small haunt in a small market, every ad dollar has to count for me. I have kennywood theme park in my back yard and they spend so much year round that it's just nuts

    and the two bigger normal haunts seem to be locked in a coldwar arms race of ad dollars.


    another old haunt friend out west with 18 years at his place, refuses to do any radio at all, and hasn't for a few years. hasn't hurt him a bit

    is this something we can discuss and really help each other with?
    Gravely MacCabre
    aka Ricky Dick
    Castle Blood Haunted Adventure Tour
    and
    Midnight Monster Hop
    Horror Host Show

    Beallsville, PA 15313
    www.castleblood.com
    www.midnightmonsterhop.com
    www.myspace.com/midnightmonsterhop.com

    Media Director for National Halloween Convention

    http://www.halloweenshow.com
    Lifetime achievement award winner
    International Costumers Guild
     

  2. Default  
    #2
    Join Date
    Oct 2003
    Location
    Baltimore, MD
    Posts
    1,489
    Gravely,

    Radio is still great for our purposes. The trick is to get as much internet support when negotiating your deals. Having a strong combined radio station website presence with good spots and frequency, and of course great station support and promotions, all work in conjunction to a great ad package. All have to work together and it will work for you, in my experiences.

    Allan
     

  3. Default  
    #3
    Join Date
    Oct 2003
    Location
    Baltimore, MD
    Posts
    1,489
    Also, your friend with the haunt with 18 years experience, that is key to their success. The longer you have been around and have a good show, possibly not so tough competition, you can get away with less advertising after many years of loyal visitors. After a while though as your loyal patrons move on or strong competition opens up down the street, you have to be more proactive with attraction fresh blood!

    Allan
     

  4. Default Do what you do 
    #4
    I think the answer is if you are successful...do what you do. There are a thousand things you do, in marketing, show design etc. that have gotten you where you are. And if that is a good place, you still have to change and evolve to a point, but making radical changes is risky. We all know, or at least think we know that radio is fading, but if for years the primary way we reached the folks who came to our shows, it might be unwise to dump it totally.

    I think the answer is to constantly evolve, shift resources, and try new things but still keep to the core that defines you.

    If say you ran the storytelling interactive Castle Blood more like the hard core Dead Acres I don't think the kind of customer base you have would go for it, or vise versa!

    I think radio is fading but its not dead yet! As long as you get the ears you paid for, it is still a viable weapon in your marketing arsenal.

    Thanks!
    Ben Armstrong
    NETHERWORLD HAUNTED HOUSE
    www.Fearworld.com
    www.NetherworldNetwork.com
     

  5. Default  
    #5
    Join Date
    Aug 2003
    Location
    Lexington, Ky.
    Posts
    2,960
    I think the fall of radio is due to, well, radio! Everyday more and more people are switching to satellite radio (sirius and XM) and also the new "HD Radio"... I think for now, it's still a viable source of advertising for our industry. Also, think of this... in the common workplace, radio is still played so employees have something to listen while they work! So, if you advertise on a POPULAR station or a station that caters music to your demographics, your ad could, possible be heard by SEVERAL people at once, unlike the typical car listener.

    I agree, radio is slowly fading out of the picture... just like records, a-tracks, atari, VHS, and yes, even CD's!!!!

    We just need to start getting creative with how we advertise! -Tyler
     

  6. Default  
    #6
    Join Date
    Aug 2003
    Location
    Western,PA
    Posts
    144
    all good points so far.
    one thing I'm NOT saying is to advertise LESS, just perhaps shift it around to try to meet the changing markets.

    Ben's comments are true, with my style of haunt, my demo is different than most, which is why I do radio to hit the workplace, and especially the office buildings.

    My politically incorrect way of putting it

    I may want the goth chicks here, but the milfs have more money and they bring the family with them.

    I do think we need to evolve in all aspects of the biz, and even as I enter my 16th year, I don't mind taking a hard look at what I do, and try to see where we can do better, and what may need to change to survive
    Gravely MacCabre
    aka Ricky Dick
    Castle Blood Haunted Adventure Tour
    and
    Midnight Monster Hop
    Horror Host Show

    Beallsville, PA 15313
    www.castleblood.com
    www.midnightmonsterhop.com
    www.myspace.com/midnightmonsterhop.com

    Media Director for National Halloween Convention

    http://www.halloweenshow.com
    Lifetime achievement award winner
    International Costumers Guild
     

  7. Default Tyler, Tyler, Tyler 
    #7
    Join Date
    Feb 2008
    Posts
    3,840
    For the love of all thats holy please stop repeating what others said. You are starting to sound like a broken Chatty Doll!!! Please when posting put your own thoughts and words into it and stop riding the backs of others here. Your starting to come off as a little ,well a little gay! I know you can do it Tyler do it for us... do it for me..... HELL DO IT FOR YOUR IDOL LARRY!!!!!! Just please stop with the repeats. Shane
     

  8. Default Lmao! 
    #8
    Join Date
    Dec 2007
    Posts
    407
    Hey give tyler some credit, it wasn't larry this time, however TYLER PLEASE stop with the verbatim!
     

  9. Default  
    #9
    Join Date
    Aug 2003
    Location
    Lexington, Ky.
    Posts
    2,960
    Guys, learn to read please... I don't think I copied what anybody said! I know it's hard for the both of you to keep composure, but please, stay on topic or don't post anything at all! -Tyler
     

  10. Default  
    #10
    Join Date
    Aug 2003
    Location
    Pittsburgh, PA
    Posts
    242
    Radio is a tricky thing, particularly here in Pittsburgh as Ricky has mentioned.

    Plus, radio has reacted to the decling ad revenue in a similar fashion as local tv ... by adding more commercials and less original content ... which creates a downward spiral: more ads = declining ratings and revnue which leads to the need for more ads and less content etc, etc, etc.

    The problem is that you can't really be a little bit pregnant, and you can't do just a little radio advertising -- you have to go all in for the season and that eats up a lot of $$.

    The key is to try and track your advertising as much as possible. Make sure your website has some kind of tracking (google analytics or something similar) so that you can see where your internet traffic is coming from ... we found that very few people were coming to scarehouse.com from one particular radio website where we were advertising, which is one of the reasons why we changed our approach for 08.
    Scott Simmons
    The ScareHouse / Undead Productions Inc.

    http://www.scarehouse.com
    http://youtube.com/thescarehouse
     

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