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Thread: Unconventional advertising

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  1. Default Unconventional advertising 
    #1
    Join Date
    Jun 2008
    Location
    Warsaw, IN
    Posts
    346
    Has anyone bought those slide show spots that run in movie theatres before the movie starts?

    My thought is you have a very captive audience with not much else to do. They are our demographic usually. Young adults willing to fork over 8-12 bucks for a couple hours of entertainment.
     

  2. Default Know of an event that has 
    #2
    Join Date
    Jan 2004
    Location
    Huntington, IN
    Posts
    462
    An event in Ft Wayne that I know the owners of have used a theater for ads like you ask about. I think the first year they paid $ 1000 per week for a ten week (minimum) run. They said it was cheaper the following years but didn't say how much. They feel it is worth it.
    .
    .
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    Brett Molitor (aka ~ JamBam) Member of HAA

    Haunted Hotel-13th Floor (est by Huntington Jaycees in 1968 8) )
    Longest running Haunted House in the WORLD!!

    Haunted Cave, Fort Wayne Indiana


    www.HauntedHuntington.com

    www.facebook.com/hauntedhotel

    www.facebook.com/hauntedcave


     

  3. Default  
    #3
    Join Date
    Aug 2003
    Location
    Pittsburgh, PA
    Posts
    242
    We had decent success doing that form of advertising one year - but it was with a smaller and independent theatre, so we were also able to work out some additional lobby displays and stuff. Having a direct realationship with the actual people who ran the thatre was great.

    With the larger chains, you usually end up dealing with some outside company of rep -- which usually means less flexibility - but can still work out.

    The main issue I've found is that the theatres usually insist that you have to place ads on all of their screens, which is fine when you're dealing with a 8 screen location --- and kind of brutal when dealing with one of those uber-plexes with 20 or more screens.

    One thing, most of these theatre programs need lots of advance notice and usually prefer extended contracts ... so if you're thinking about doing it, I'd suggest calling ASAP.
    Scott Simmons
    The ScareHouse / Undead Productions Inc.

    http://www.scarehouse.com
    http://youtube.com/thescarehouse
     

  4. Default "High quality Pictures!" 
    #4
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,813
    That line was often repeated as we waited to see "Dark Knight" as they ran numerous ads for everything imaginable across the screen.
    The only thing is, they were showing us THE worst quality pictures that I have ever seen!
    Extremely grainy, a yellow tinge, very hard to decypher what you were even looking at, let alone drive you to spend money on something.
    If I was one of their advertisers and saw this crap I would demand my money back.
    Spray painted messages on the rest room walls would look better and probably work better than this.
     

  5. Default  
    #5
    Join Date
    Jun 2008
    Location
    Warsaw, IN
    Posts
    346
    Our theatre uses a company out of Minnesota, were in Indiana. The quality is great and they can imbed video into your ad.

    Its $1000 for 3 months. We missed it this year, but trying to set up for next year.

    Its only $3000 for the whole year, being that my haunted house if for a youth center, were thinking of running a standard ad for 9 months and then the haunted house ad for 3 to make it more worth while.
     

  6. Default  
    #6
    Join Date
    Aug 2003
    Location
    Tyler, Texas, United States
    Posts
    2,614
    Here the very small Family Entertainment Center has an add in among an attorney, a clothing store, dentists, and doctors.

    You are there to see a movie and aren't necessarily going to jump up and go there. But, the branding would be worth it to families that had enough money to make it to the movies. No longer would it feel like, I don't know about that fly by might place. It would be, they care very much to be recognized so let's make sure we check it out.


    Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.
     

  7. Default Wouldn't it be Great!? 
    #7
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,813
    To have an ad in the theater so tricky looking that it fooled many into believing they were seeing an ad for a horror movie!
    Then people keep seeing the ad and get all anxious and can't find the listing for the "movie".
    Then take some video of people screaming in the haunt and "Look at that! My stupid neighbor got into this neat horror movie somehow!?"
     

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