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Thread: Market Analysis?

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  1. Default  
    #11
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Asanve, another thing you can try is asking your local chamber of commerce. In a small area such as yours, they will often know of previous charity haunts. Then, if there were such haunts, you could go to them and ask what kind of attendance they experienced.

    If they ask why you want to know, be honest. (You know how small towns are; you don't want a bad reputation.) It might worry them that their haunt may suffer if you open one up, so you might want to think through what you will say in that case.

    You might also consider using a MySpace page to reach your target market and ask them questions.
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  2. Default  
    #12
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    I strongly recommend this organization: http://www.score.org/index.html

    When you go to the site, there is a search box where you can input your zip code, and then you will be given a list of offices that are near you.

    They also do consulting by e-mail, I believe.
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  3. Default  
    #13
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Quote Originally Posted by michilson View Post
    I feel I might be in a Better location as I have 3 Major metropolitan areas around me within say a hour drive.
    Michael, if you are roughly in the center of three major areas, but are yourself rural or "country," I'd be very careful before deciding to open a haunt.

    As one successful haunt owner told me once: "You can get people to the city, but you can't get them out of it."
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  4. Default  
    #14
    Join Date
    Jun 2008
    Location
    Warsaw, IN
    Posts
    346
    Haunt is located in a town of 20,000

    County has about 75,000

    4 other rural towns within half an hour

    2 cities of 150,000 plus within an hour.

    Year one, 500 people, but all out advertising was local and so were our guests.

    Year two, 3000 people. Feature articles in both major cities newspapers and our town's paper, billboards on major highway, radio ads, fliers in the schools.

    40% of our guests were from our town
    30% of our guests were from the county but not our town
    15% of our guests were from the other rural towns
    15% of our guests were from the big cities.

    So doing the percentages

    6% of our town attended
    3% of our county atteneded (this includes our town)
    less than half a percent from neighboring counties
    around a 10th of a percent of the two major cities.
     

  5. Default Boni 
    #15
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Quote Originally Posted by Boni View Post
    Haunt is located in a town of 20,000

    County has about 75,000

    4 other rural towns within half an hour

    2 cities of 150,000 plus within an hour.

    Year one, 500 people, but all out advertising was local and so were our guests.

    Year two, 3000 people. Feature articles in both major cities newspapers and our town's paper, billboards on major highway, radio ads, fliers in the schools.

    40% of our guests were from our town
    30% of our guests were from the county but not our town
    15% of our guests were from the other rural towns
    15% of our guests were from the big cities.

    So doing the percentages

    6% of our town attended
    3% of our county atteneded (this includes our town)
    less than half a percent from neighboring counties
    around a 10th of a percent of the two major cities.
    How did you get the schools to allow you to flier them?
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  6. Default Another question 
    #16
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Quote Originally Posted by Boni View Post
    Haunt is located in a town of 20,000

    County has about 75,000

    4 other rural towns within half an hour

    2 cities of 150,000 plus within an hour.

    Year one, 500 people, but all out advertising was local and so were our guests.

    Year two, 3000 people. Feature articles in both major cities newspapers and our town's paper, billboards on major highway, radio ads, fliers in the schools.

    40% of our guests were from our town
    30% of our guests were from the county but not our town
    15% of our guests were from the other rural towns
    15% of our guests were from the big cities.

    So doing the percentages

    6% of our town attended
    3% of our county atteneded (this includes our town)
    less than half a percent from neighboring counties
    around a 10th of a percent of the two major cities.
    Do you have a method to recommend for how to gather and break down the numbers? Did you poll your patrons or have different tickets for different places where they were sold?
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  7. Default  
    #17
    Join Date
    Jun 2008
    Location
    Warsaw, IN
    Posts
    346
    Quote Originally Posted by Haunting Copy View Post
    Do you have a method to recommend for how to gather and break down the numbers? Did you poll your patrons or have different tickets for different places where they were sold?
    At Dr. Buzzsaw's Haunted Hospital, patients, after purchasing a ticket, are seated in a waiting room and our creepy nurse hands them a clip board "Before the Doctor can see you we need you to answer a few questions"

    The survey was all about how they heard about the haunt, where they were from, can we contact them via e-mail next year, etc.

    it worked great.
     

  8. Default market 
    #18
    Join Date
    Jan 2004
    Location
    Huntington, IN
    Posts
    462
    We are in a town of 17,000 with 35,000 in county near a bigger city (Ft Wayne) of 200,000 with 600,000 in metro area of which we are considered a part of.

    Our customers are asked for their hometown at the door and a tally sheet is kept. We have done this the past ten years. Most recent years, 35 percent was from our town area and 65 % from out of town (at least 20 mile away). This past year, the in town numbers were 16.71 % because we feel we had more out of town guests and out in town numers were identical three of the last four years.

    We had many from out of our marketing area that found us online and traveled to us, sometimes from personal referrals about our event. The internet is definately our friend.

    We are in the 1% catch rate of our market probably.
    .
    .
    .
    Brett Molitor (aka ~ JamBam) Member of HAA

    Haunted Hotel-13th Floor (est by Huntington Jaycees in 1968 8) )
    Longest running Haunted House in the WORLD!!

    Haunted Cave, Fort Wayne Indiana


    www.HauntedHuntington.com

    www.facebook.com/hauntedhotel

    www.facebook.com/hauntedcave


     

  9. Default  
    #19
    Join Date
    Oct 2008
    Location
    Arroyo Grande, CA
    Posts
    238
    Brett - The website is beautiful. 1%? So, you guys are only pulling in th 6000 range during the season? Thats surprising.
     

  10. Default  
    #20
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Quote Originally Posted by JamBam View Post
    We are in a town of 17,000 with 35,000 in county near a bigger city (Ft Wayne) of 200,000 with 600,000 in metro area of which we are considered a part of.

    Our customers are asked for their hometown at the door and a tally sheet is kept. We have done this the past ten years. Most recent years, 35 percent was from our town area and 65 % from out of town (at least 20 mile away). This past year, the in town numbers were 16.71 % because we feel we had more out of town guests and out in town numers were identical three of the last four years.

    We had many from out of our marketing area that found us online and traveled to us, sometimes from personal referrals about our event. The internet is definately our friend.

    We are in the 1% catch rate of our market probably.
    Brett, that's a good idea, getting their info at the door! Kind of like when you go to Academy, they always ask for your zip.

    Those out-of-towners, do you know whether there were haunts that were closer to them? Or was yours the closest?

    Thanks
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

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