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Thread: Market Analysis?

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  1. Default  
    #21
    Join Date
    Jul 2008
    Location
    La Grange, TX
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    709
    Quote Originally Posted by rwrussom View Post
    Brett - The website is beautiful. 1%? So, you guys are only pulling in th 6000 range during the season? Thats surprising.
    It's common for businesses to run at 1%.
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  2. Default  
    #22
    Join Date
    Aug 2003
    Location
    Tyler, Texas, United States
    Posts
    2,614
    If you call SCORE you are talking to a bunch of old retired people that will tell you to get some papers behind you, maybe a job at the post office and it's awfully tough to make a business out of a hobby. You will hear things like how old are you? Aren't you a little old to be playing halloween and all kinds of crap that might have been how they did it back in the day. Hey grandpa! do you think text messaging would work? How about social media? You have got to be kidding me. CHRIST!

    You wanna find out how many people they saw? find their blabber mouth accountant.

    Jim is old enough to be the haunted version of SCORE and he is right. YOu will not know until you do it. It is called "devoping a market" where perhaps one does not exist and may not exist until you demand it exists for more than 3 years. Some times it takes several haunts in town to jump start any serious intrest at all.

    There is no one you can call, no group of people you can hang around and spend hundreds of dollars being pals and attending meetings and social events that is really going to translate into money in your pocket. It is great to get these people's quick blessing but they are not your customers. They in fact may be your competitio if they see "how easy it must be" to get people in lines with money to spend.


    Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.
     

  3. Default  
    #23
    Join Date
    Aug 2003
    Location
    Tyler, Texas, United States
    Posts
    2,614
    Why don't you just pitch this idea to a nursing home. First hold up a sign to get everyone to turn up their freaking hearing aids. If you can get everyone clapping to some old song it will make them all have at least one happy day before they croak.


    Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.
     

  4. Default  
    #24
    Join Date
    Aug 2003
    Location
    Tyler, Texas, United States
    Posts
    2,614
    The way the numbers work is this

    If there are 4.5 million walking by there are probably 4,000 other things going on and 1% is good

    If there are 1.5 million walking by there are probably 1,000 other things going on and you should be headed toward 4% return on investment

    If there are 100,000 people wandering around aimlessly you might start out at 1% to 5% and over the course of years shold approach 10%

    If there is a captive audience of 10,000 people you might get 40% of them to light a lighter to a moody song

    If there are only 1000 people who care, you might get money from one in 20 so it better be a big ticket item like $1200 to 5,000 a pop

    If it is a board of directors of 10 people it might take 5 years for them to decide to spend $10,000.

    If it is just you hoping the system is going to work for you, you may get cable TV or something.


    Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.
     

  5. Default yes Sarah 
    #25
    Join Date
    Jan 2004
    Location
    Huntington, IN
    Posts
    462
    Yes Sarah we know there were haunts close to them We have had people tell us they checked out all the websites and we had the best one so that is where they cam e to. And were not disappointed.

    There are also a lot of people that visit two, three, and four haunts in a season and know we are one of the ones to come to now.

    Our name is getting lots of personal recomendations.
    .
    .
    .
    Brett Molitor (aka ~ JamBam) Member of HAA

    Haunted Hotel-13th Floor (est by Huntington Jaycees in 1968 8) )
    Longest running Haunted House in the WORLD!!

    Haunted Cave, Fort Wayne Indiana


    www.HauntedHuntington.com

    www.facebook.com/hauntedhotel

    www.facebook.com/hauntedcave


     

  6. Default Brett 
    #26
    Join Date
    Jul 2008
    Location
    La Grange, TX
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    709
    Quote Originally Posted by JamBam View Post
    Yes Sarah we know there were haunts close to them We have had people tell us they checked out all the websites and we had the best one so that is where they cam e to. And were not disappointed.

    There are also a lot of people that visit two, three, and four haunts in a season and know we are one of the ones to come to now.

    Our name is getting lots of personal recomendations.
    I wasn't trying to insult you. I was just wondering whether people will travel to go to the haunts.

    The haunters I've spoken with were "sure" no one would go to a rural area if there were haunts nearby (in the city). So I guess there are always exceptions.

    Again, I wasn't trying to belittle you. I'm just trying to get some answers for people who are interested in starting a haunt.
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

  7. Default  
    #27
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    Jun 2008
    Location
    Warsaw, IN
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    346
    Quote Originally Posted by Haunting Copy View Post
    I wasn't trying to insult you. I was just wondering whether people will travel to go to the haunts.

    The haunters I've spoken with were "sure" no one would go to a rural area if there were haunts nearby (in the city). So I guess there are always exceptions.

    Again, I wasn't trying to belittle you. I'm just trying to get some answers for people who are interested in starting a haunt.
    Sarah, I don't want to speak for Brett, but I did not sense any anger in his response. I think he was just answering your questions.
     

  8. Default  
    #28
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    Jun 2008
    Location
    Warsaw, IN
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    Quote Originally Posted by JamBam View Post
    Yes Sarah we know there were haunts close to them We have had people tell us they checked out all the websites and we had the best one so that is where they cam e to. And were not disappointed.

    There are also a lot of people that visit two, three, and four haunts in a season and know we are one of the ones to come to now.

    Our name is getting lots of personal recomendations.
    Brett, as you and I have very similar circumstances in our demographics, other than you being much closer to the big city, how much of your traffic is from the other small towns around. Like Wabash, Marion, or Columbia City.
     

  9. Default Yes "People" Do Travel To Rural Haunts. 
    #29
    Join Date
    Aug 2003
    Location
    Ravens Grin Inn, 411 carroll st.mount carroll ill.
    Posts
    12,840
    But it would take alot of advertising to get them to travel to see a cookie-cutter genaric haunt, in my opinion. They may make that trip once. ("Fool me once, shame on you, fool me twice, shame on me.") (Other four-letter words can be substituted for "fool" and often are)
    The first haunt magazine to mention me was H.A. and in Leonard's article he said something like the Ravens Grin Inn is one of those places that you can't get to from here, or something like that?
    Maybe like swinging from playground monkey bars from one route to another is part of the challenge to arriving at an urban myth?
    I had Seven physical levels to this place waiting for them when they got here and if they couldn't follow directions, got lost and never found me, it just added to the mystique!
    (I love part of the definition of the word "Mystique" = "the special esoteric skill essential in a calling or activity")
    When someone is looking at the outside of my house and ask me why I would do such a thing, I'll say:"It's my calling." (And I picked up the phone, didn't let the machine get it!)
    The only real time people seemed to be hesitant to make the 3 hour drive from Chicago to here was right after 9-11 when paranoia had people thinking terrorists were no doubt waiting to fire rockets into their kid's school bus as they drove across northern Illinois!
    Actually terrorists in raccoon and deer costumes threw their bodies against bumpers.
     

  10. Default  
    #30
    Join Date
    Jul 2008
    Location
    La Grange, TX
    Posts
    709
    Quote Originally Posted by Boni View Post
    Sarah, I don't want to speak for Brett, but I did not sense any anger in his response. I think he was just answering your questions.
    If so, my apologies to Brett. We're still in Hell Week at work (which is more like Hell MONTH), and I'm super stressed out.
    Sarah Meier
    Haunting Copy Copywriting Services
    "Words they remember you by"
     

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