I agree, a kickass facade and Q line really pumps up your customers for the night. Music out front helps people get in the mood also.
As a Q-Line actor i usually try to steer clear of customers and focus my attention elsewhere untill that ticket is securely in a buyers hand, then all bets are off and they are fair game, or, i wait untill they are also so deep into the ticket line they wont chicken out.
“Happiness is the sublime moment when you step out of your corset at the end of the night.”
“Actors love mental disorders, dialects, and corsets. Give them one of the three and they're happy.”